The Design of Prosperity; on aesthetics and welfare leadership

MPP SEMINAR SERIES - Spring 2010

Theme: Philosophies of Management - perspectives on action in contemporary thought

3 February 15:00-17:00

Professor Simonetta Carbonaro

The Design of Prosperity; on aesthetics and welfare leadership

Simonetta Carbonaro is professor of humanistic marketing and design management at the department for textiles technology and fashion design at the Borås University College in Sweden. Apart from lecturing and supervising research she is a distinguished expert on strategic design and a senior brand management advisor to companies such as Alessi, Fiorucci and Patagonia, retailers as IKEA, Migros, La Rinascente or COOP Italia, and Walmart USA. For more than 15 years she has been a member of DARC, the research center of the postgraduate design school Domus Academy in Milan. Professor Carbonaro's notion of design stretches far beyond the traditional boundaries of industrial design. Because of her provocative and critical approach towards marketing, she has been recently defined as the "Cassandra of modern and post-modern marketing failures". She actually carries out research in the area of consumer ethos and behavior, forecasting the directions consumer culture is moving in. Her current interest is focused on how creativity and a new aesthetics of ethics can generate social change, new entrepreneurship besides challenging corporations to redefine their role towards society. In her lecture she will address such issues and introduce her most recent programme: "The Design of Prosperity", a "think‐and-act-tank" focused on socio-cultural forces influencing new cultural movements, driving economic changes, fostering new ways of life and styles of thought.

Registration: Anje Schmidt, as.lpf@cbs.dk

The seminar is part of the seminar series on Philosophies of Management: MPP Seminar Series