From Products to Services: The IBM Evolution
Invitation to lecture and discussion
James W. Cortada
From Products to Services: The IBM Evolution
12 October 2010 from 13:30 to 15:10 at Kilen ks48
Abstract: IBM transformed itself from a company producing hardware to a services company in the 1990s and 2000s. James Cortada will discuss how and why this innovation emerged and how it was implemented.
James W. Cortada is a member of the IBM Institute for Business Value within IBM Global Services. He joined IBM in 1974 as a salesman, and held a variety of sales and marketing management jobs prior to joining the IBM Consulting Group in 1993. Dr. Cortada has a BA, MA, and Ph.D. in modern history. He is a member of the American Historical Association, Chairman of the Board of the Charles Babbage Foundation, and serves on the board of editors of several journals. He is a frequent speaker at business conferences and universities.