Branding, History and Society

10.30-11am:

Welcome and Coffee

11-12noon:

 Martin Kornberger (CBS), The brand as medium: implications for organizing

12-1pm:

Mads Mordhorst (CBS), Nations as brands and brand communities as nations

1-2pm:

 Lunch

 2-3pm:

Andrea Lucarelli (Stockholm), City branding and the co-branding of cities

3-4pm:

Mikael Andehn (Stockholm), Brand origin effects

4-4.30pm:

Coffee Break

4.30-5.30pm:

Dannie Kjeldgaard (Odense), Revisiting the Euroconsumer: transnational history of European coffee consumption

5.30-6.30pm:

Fabian Csaba (CBS), Branding ‘avant la lettre’ - Branding history or historicizing the brand?

 7.30pm:

Evening Dinner at Restaurant "Frederiks Have", Smallegade 41

9-9.30am:

 Welcome and Coffee

 9.30-10.30am:

Per Østergaard (Odense), Shifting perspectives in consumer research

10.30-11.30am:

 Adam Arvidsson (CBS/Milano), Brands after neoliberalism

11.30-12.30pm:

Franck Cochoy (Toulouse), "Adverteasing": on the history of curiosity as a market device

12.30-1.30pm:

Lunch

1.30-2.30pm:

 Matthias Bode (Odense), The forgotten interpretive roots of German consumer research

 2.30-3.30pm:

Stefan Schwarzkopf (CBS):The state and consumer culture theory: Britain, 1920-1940. Thoughts on mainstreams and alternatives

3.30-4pm:

Round-up and New Ideas 4pm: ‘ABC’ (After-thoughts, Beer and Coffee) at Café Sokkelund, Smallegade