Florian Kock
Professor
About
Primary research areas
Researching behavior in tourism and hospitality for academic and societal impact.
I am a Professor of Management (specializing in Tourism and Hospitality) at the Copenhagen Business School (CBS) and Director of the Center for Tourism and Hospitality Management (THM) at CBS. I research human behavior within one of the largest and most intricate industries: tourism and hospitality (travel and mobility, leisure, hotels, restaurants, events, sports). I collaborate with international hospitality/tourism companies and institutions in both Europe and overseas and I am an experienced expert for large-scale international arbitrations in Europe and Asia.
My research appears in the leading international journals, has been recognized with international and national awards and is featured in global and national media outlets (The Economist, Time Magazine, BBC, FAZ, DIE ZEIT, Süddeutsche, NDR Kultur, GEO, Frankfurter Rundschau, Politiken, DR, TV2). I serve as associate editor for our discipline's flagship journal Tourism Management, and as an expert for national research organizations.
Publications
See all publications2026
Guiding Pro-Environmental Behaviour
Examining the Impact of Cognitive and Behavioural Interventions on Sustainable Food Choices in Hospitality
Go to publication18 December 2025
Do Not Touch
Understanding Travelers’ Implicit Attitudes Toward Close Wildlife Interactions and the Power of Animal-Welfare Warning Messages
Go to publicationDecember 2025
A Critical Reflection on DEA Studies in Tourism and Hospitality
A. George Assaf
Nickolaos Tzeremes
Adiyukh Berbekova
Yecheng Cao
Alexander Josiassen, Professor
Florian Kock, Professor