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Flori­an Kock

Professor

Subjects
Management Branding Consumer behaviour Tourism Psychology Mobility

Primary research areas

Tour­ism & Hos­pit­al­ity Man­age­ment

Re­search­ing be­ha­vi­or in tour­ism and hos­pit­al­ity for aca­dem­ic and so­ci­et­al im­pact.

I am a Professor of Management (specializing in Tourism and Hospitality) at the Copenhagen Business School (CBS) and Director of the Center for Tourism and Hospitality Management (THM) at CBS. I research human behavior within one of the largest and most intricate industries: tourism and hospitality (travel and mobility, leisure, hotels, restaurants, events, sports). I collaborate with international hospitality/tourism companies and institutions in both Europe and overseas and I am an experienced expert for large-scale international arbitrations in Europe and Asia. 
 
My research appears in the leading international journals, has been recognized with international and national awards and is featured in global and national media outlets (The Economist, Time Magazine, BBC, FAZ, DIE ZEIT, Süddeutsche, NDR Kultur, GEO, Frankfurter Rundschau, Politiken, DR, TV2). I serve as associate editor for our discipline's flagship journal Tourism Management, and as an expert for national research organizations. 

Publications

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November 2025

Tourism Psychology

Past, Present, and Future

Astrid Nørfelt

Fl­o­ri­an Kock, Professor

Sebastian Filep
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7 October 2025

A Critical Reflection on DEA Studies in Tourism and Hospitality

A. George Assaf

Nickolaos Tzeremes

Adiyukh Berbekova

Yecheng Cao

Ale­xan­der Jo­si­as­sen, Professor

Fl­o­ri­an Kock, Professor

Go to publication

September 2025

Prestige, Social Return and Intent to Travel

Making Sense of How Consumers Use the Prestige Conveyed by Travel to Signal Status

B. Bynum Boley

Zachary A. Russell

Fl­o­ri­an Kock, Professor

Friedericke Kuhn
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Recent research projects

Trans­form­ing tour­ism and hos­pit­al­ity through evol­u­tion­ary psy­cho­logy

Un­der­stand­ing how our evol­u­tion­ary past shapes our con­tem­por­ary be­ha­vi­or. Us­ing these in­sights to im­prove cus­tom­er ex­per­i­ences and trans­form tour­ism to­ward more sustain­ability.

Un­der­stand­ing Cool­ness in Busi­ness and So­ci­ety

Cool­ness is om­ni­present in our daily lives and mar­ket­ing of brands and places. Yet, we know al­most noth­ing about what cool­ness is, how it is cre­ated or lost, and its im­pacts on our be­ha­vi­or.
https://www.carlsbergfondet.dk/en/what-we-have-funded/CF21-0594

The trans­form­at­ive im­pact of adult play on build­ing hu­man cap­it­al

Play is an evol­u­tion­ary drive and can be lever­aged to de­vel­op hu­man cap­it­al, core skills and pro­mote lifelong learn­ing.