Course content
Please note that this course is designed to match a digital innovation process, where each session feeds into and builds incrementally on each other. The course is only meaningful for students that can attend to most of the physical sessions. By the end of the course, the exam will include elements of reflection on the work done during the 'innovation journey'.
Digitalization is the new reality for most organizations and to leverage digital technology, businesses must shift from a ‘know it all’ to ‘learn it all’ mindset. However, implementing digital business initiatives is not straight forward. Regardless of whether a firm is established or starting up, delivering digital products, transforming a process, or integrating skills and roles needed for digital transformation is non-trivial for most organizations.
Against this backdrop, the purpose of this course is to provide a design thinking mindset for the students. The course takes a practical view on digital innovation as a reflective and iterative craft that can be learned.
This course offers a series of hands-on tutorials around the implementation of digital business initiatives. The objective is for students to acquire the skills and tools necessary to assess and execute the delivery of digital business initiatives. The course will enable students to convert potential ideas into scalable business models by building, and testing solutions. This course will teach you the art of validating digital business model’s desirability, viability and feasibility – through systematic and practical thinking based on gathering tangible evidence.
Key topics and techniques include, but are not limited to:
- Design Thinking and Business Innovation
- Business Model Design and Process
- Ideation and Business Prototyping
- Value Proposition Design and Customer Discovery
- Experiment Techniques and Customer Insights
- Business Model Mechanics and Patterns
- Innovation Risks
See course description in course catalogue