Ttmarktg

Department of Marketing

Thyra Uth
Thomsen
Professor with special responsibilities
,
PhD


Room: SOL/C3.16
Tel:
+4538152164
E-mail: tt.marktg@cbs.dk
Presentation

My research interests lie primarily in consumer transformations and consumption-related individual and societal well-being. In the past my research has been conducted mainly within the domain of food consumption, and included consumer vulnerabilities and resources within this domain.

Primary research areas
  • Interpretive consumer research
  • Identity construction
  • Transitional consumption
  • Consumer happiness and well-being
Administrative tasks
  • Academic Director of the CBS Higher Education Teaching Excellence Programme
  • Member of the MSc. Study Board
Social media
Link to this homepage
www.cbs.dk/en/staff/ttmarktg
Courses
  • Perspectives on Consumer Behaviour (MSc)
  • Consumer Behaviour (BSc)
Other teaching activities
  • Special advisor for CBS Teaching & Learning
  • Member of the CBS Teaching Ambassador Network
Selected publications


Publications sorted by:
2020
Thyra Uth Thomsen; Jonas Holmqvist; Sylvia von Wallpach; Andrea Hemetsberger; Russel W. Belk / Conceptualizing Unconventional Luxury
In: Journal of Business Research, Vol. 116, 2020, 5 p., p. 441-445
Editorial > peer review
Marina Leban; Thyra Uth Thomsen; Sylvia von Wallpach; Benjamin G. Voyer / Constructing Personas : How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.
In: Journal of Business Ethics, 14.3.2020
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen / Detrimental Effects of Life Transitions on Dietary Health
In: Nyhedsbrevet om Forbrugeradfærd, No. 33, 2020, p. 9-11
Journal article
Charlotte Gaston-Breton; Elin Sørensen; Thyra Uth Thomsen / How Positive and Negative Experiences of Freedom Foster Consumer Happiness
In: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Sylvia von Wallpach; Andrea Hemetsberger; Thyra Uth Thomsen; Russel W. Belk / Moments of Luxury : A Qualitative Account of the Experiential Essence of Luxury.
In: Journal of Business Research, Vol. 116, 8.2020, p. 491-502
Journal article > peer review
Maribel Blasco; Annemette Kjærgaard; Thyra Uth Thomsen / Situationally Orchestrated Pedagogy : Teacher Reflections on Positioning as Expert, Facilitator, and Caregiver.
In: Management Learning, 7.6.2020
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen / Understanding Influences on Consumers’ Dietary Stress in Healthy Food Buying
In: European Journal of Marketing, 2.11.2020
Journal article > peer review
Charlotte Gaston-Breton; Elin Brandi Sørensen; Thyra Uth Thomsen / “I Want to Break Free!" : How Experiences of Freedom Foster Consumer Happiness.
In: Journal of Business Research, Vol. 121, 12.2020, p. 22-32
Journal article > peer review
2018
Annemette Kjærgaard; Thyra Uth Thomsen / Game Changer? : Situational Orchestration of Pedagogy in Higher Education.
In: Proceedings of the 2018 Research in Management Learning and Education (RMLE) UnconferenceRobina : RMLE 2018, 1 p., p. 82
Conference abstract in proceedings > peer review
Torben Hansen; Thyra Uth Thomsen / The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality
In: Food Policy, Vol. 80, 10.2018, p. 55-67
Journal article > peer review
More results... (total 64 results)
Academic Interests

My research interests lie primarily in consumer transformations and consumption-related individual and societal well-being. In the past my research has been conducted mainly within the domain of food consumption, and included consumer vulnerabilities and resources within this domain.

Outside activities
  • Since 2016 second examiner in Business Coaching Certification for AS3
  • Since 2017 second examiner in Business Coaching Certification for Mannaz