Ttmarktg

Department of Marketing

Thyra Uth
Thomsen
Professor with special responsibilities
,
PhD


Room: SOL/C3.16
Tel:
+4538152164
E-mail: tt.marktg@cbs.dk
Presentation

My research interests lie primarily in consumer transformations and consumption-related individual and societal well-being. In the past my research has been conducted mainly within the domain of food consumption, and included consumer vulnerabilities and resources within this domain.

Primary research areas
  • Interpretive consumer research
  • Identity construction
  • Transitional consumption
  • Consumer happiness and well-being
Administrative tasks

Deputy Head / Viceinstitutleder

Link to this homepage
www.cbs.dk/en/staff/ttmarktg
Courses
  • Perspectives on Consumer Behaviour
  • Strategic Brand Management
Supervision

Supervision of Assistant Professors in the Assistant Professors' Programme.

Other teaching activities
  • Member of the Academic Development Team
  • Development of online courses at CBS
Selected publications


Publications sorted by:
2013
Torben Hansen; Thyra Uth Thomsen; Suzanne C. Beckmann / Antecedents and Consequences of Consumer's Response to Health Information Complexity
In: Journal of Food Products Marketing, Vol. 19, No. 1, 2013, p. 26-40
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen / I Know What I Know, but I Will Probably Fail Anyway : How Learned Helplessness Moderates the Knowledge Calibration-Dietary Choice Quality Relationship.
In: Psychology & Marketing, Vol. 30, No. 11, 2013, p. 1008-1028
Journal article > peer review
2011
Torben Hansen; Thyra Uth Thomsen; Ashkesh Mukherjee / Anxiety and Search during Food Choice : The Moderating Role of Attitude Towards Nutritional Claims.
In: Journal of Consumer Marketing, Vol. 28, No. 3, 2011, p. 178-186
Journal article > peer review
2010
Andrea Davies; Susan Dobscha; Susi Geiger; Stephanie O'Donohoe; Lisa O'Malley; Andrea Prothero; Elin Brandi Sørensen; Thyra Uth Thomsen / Buying Into Motherhood? : Problematic Consumption and Ambivalence in Transitional Phases.
In: Consumption, Markets & Culture, Vol. 13, No. 4, 2010, p. 373-397
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen; Suzanne C. Beckmann; Heidi Boye / Consumers' Health Information Seeking Behaviour in the Food Market
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper > peer review
Torben Hansen; Heidi Boye; Thyra Uth Thomsen / Involvement, Competencies, Gender and Food Health Information Seeking
In: British Food Journal, Vol. 112, No. 4, 2010, p. 387-402
Journal article > peer review
Andrea Davies; Andrea Prothero; Elin Sørensen; Lisa O'Malley; Stephanie O'Donohoe; Susan Dobscha; Susi Geiger; Thyra Uth Thomsen / Motherhood, Marketization, and Consumer Vulnerability
In: Journal of Macromarketing, Vol. 30, No. 4, 2010, p. 384-397
Journal article > peer review
2009
Torben Hansen; Thyra Uth Thomsen / Consumer Food Health Competencies, Involvement and Body Mass Index
Paper presented at The 8th International Marketing Trends Conference, 2009
Paper > peer review
Torben Hansen; Thyra Uth Thomsen; Suzanne C. Beckmann; Heidi Boye / Consumers' Health Information Seeking Behavior in the Food Market
Paper presented at The Australian and New Zealand Marketing Academy Conference. ANZMAC 2009, 2009
Paper > peer review
Suzanne C. Beckmann; Torben Hansen; Thyra Uth Thomsen / Food Health Branding in the Consumer Marketplace
Paper presented at The 38th Annual Conference of the European Marketing Academy, 2009
Paper > peer review
More results... (total 38 results)
Academic Interests

My research interests lie primarily in consumer transformations and consumption-related individual and societal well-being. In the past my research has been conducted mainly within the domain of food consumption, and included consumer vulnerabilities and resources within this domain.

Outside activities
  • Since 2016 second examiner in Business Coaching Certification for AS3
  • Since 2017 second examiner in Business Coaching Certification for Mannaz
  • Since 2019 consultancy in BetterBlendedLearning