Ttmarktg

Department of Marketing

Thyra Uth
Thomsen
Professor with special responsibilities
,
PhD


Room: SOL/C3.16
Tel:
+4538152164
E-mail: tt.marktg@cbs.dk
Presentation

My research interests lie primarily in consumer transformations and consumption-related individual and societal well-being. In the past my research has been conducted mainly within the domain of food consumption, and included consumer vulnerabilities and resources within this domain.

Primary research areas
  • Interpretive consumer research
  • Identity construction
  • Transitional consumption
  • Consumer happiness and well-being
Administrative tasks
  • Academic Director of the CBS Higher Education Teaching Excellence Programme
  • Member of the MSc. Study Board
Social media
Link to this homepage
www.cbs.dk/en/staff/ttmarktg
Courses
  • Perspectives on Consumer Behaviour (MSc)
  • Consumer Behaviour (BSc)
Other teaching activities
  • Special advisor for CBS Teaching & Learning
  • Member of the CBS Teaching Ambassador Network
Selected publications


Publications sorted by:
2022
Torben Hansen; Thyra Uth Thomsen / How Individual Differences in Knowledge Over/Underconfidence Impede Dietary Consumer Decision Making under Time Pressure
In: Personality and Individual Differences, Vol. 195, 9.2022
Journal article > peer review
2021
Marina Leban; Thyra Uth Thomsen; Sylvia von Wallpach; Benjamin G. Voyer / Constructing Personas : How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.
In: Journal of Business Ethics, Vol. 169, No. 2, 3.2021, p. 225-239
Journal article > peer review
Thyra Uth Thomsen (Editor) ; Adam Lindgreen (Editor) ; Annemette Kjærgaard (Editor) ; Eleri Rosier (Editor) ; Aybars Tuncdogan (Editor) / Handbook of Teaching and Learning at Business Schools : A Practice-based Approach.
Cheltenham : Edward Elgar Publishing 2021, 416 p.
Anthology > peer review
Adam Lindgreen (Editor) ; Alan Irwin (Editor) ; Flemming Poulfelt (Editor) ; Thyra Uth Thomsen (Editor) / How to Lead Academic Departments Successfully
Cheltenham : Edward Elgar Publishing 2021, 400 p. (How To Guides)
Anthology > peer review
Adam Lindgreen; Alan Irwin; Flemming Poulfelt; Thyra U. Thomsen / Introduction to How to Lead Academic Departments Successfully
In: How to Lead Academic Departments Successfully. ed. /Adam Lindgreen; Alan Irwin; Flemming Poulfelt; Thyra Uth Thomsen. Cheltenham : Edward Elgar Publishing 2021, p. xix–xxx (How To Guides)
Preface/postscript
Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan / Introduction to the Handbook of Teaching and Learning at Business Schools
In: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . ed. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, p. xx–xxxii
Preface/postscript
Maribel Blasco; Annemette Kjærgaard; Thyra Uth Thomsen / Situationally Orchestrated Pedagogy : Teacher Reflections on Positioning as Expert, Facilitator, and Caregiver.
In: Management Learning, Vol. 52, No. 1, 2.2021, p. 26-46
Journal article > peer review
Annemette Kjærgaard; Thyra Uth Thomsen; Sylvia von Wallpach / Transformations towards Blended Learning : Key Issues to Address.
In: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . ed. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, p. 115–122
Book chapter > peer review
Torben Hansen; Thyra Uth Thomsen / Understanding Influences on Consumers’ Dietary Stress in Healthy Food Buying
In: European Journal of Marketing, Vol. 55, No. 3, 2021, p. 944-967
Journal article > peer review
2020
Thyra Uth Thomsen; Jonas Holmqvist; Sylvia von Wallpach; Andrea Hemetsberger; Russel W. Belk / Conceptualizing Unconventional Luxury
In: Journal of Business Research, Vol. 116, 2020, 5 p., p. 441-445
Editorial > peer review
More results... (total 70 results)
Academic Interests

My research interests lie primarily in consumer transformations and consumption-related individual and societal well-being. In the past my research has been conducted mainly within the domain of food consumption, and included consumer vulnerabilities and resources within this domain.

Outside activities
  • Since 2016 second examiner in Business Coaching Certification for AS3
  • Since 2017 second examiner in Business Coaching Certification for Mannaz