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At­tila Már­ton

Associate Professor

Subjects
Organisation Strategy Digitalisation Artificial intelligence Ecology Sociology

Primary research areas

Ecological Thinking and the Future(s) of Organization

Our world is marked by an ecology of crises that defies technological solutionism and the modernist thinking that sustains it. In response, I draw on ecological thinking to reconceptualize the organization of labour, innovation, and information in the digital age.

The Political Ecology of AI

AI infrastructures redistribute power and resources across organizational and ecological systems. My work examines the impact of AI, as technology and narrative, on the resilience of digital ecosystems and the broader, unintended consequences that come with it.

Transplanetary Ecology

As our world is expanding beyond our planet, outer space has become a new stage for corporations and governments competing for dominance and profits. My research traces the genealogies and imaginaries of outer space, exposing struggles over power, survival, and the future.

Making digitalization serve humanity

I call myself a digital ecologist, as I am drawing on ecological thinking to understand our “togetherness” when it comes to the digital transformation of fundamental aspects of the human condition and beyond. To this effect, I am currently exploring the co-evolutionary dynamics between platforms and their respective ecosystems, the political ecology of digital labour and AI, the sociology of digital knowledge and forgetting, and, when I get to it, the expansion of humanity into outer space. 

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About the podcast

The ecological crisis is foremost a crisis in our ways of thinking. Join digital ecologist Attila Márton in his conversations with thought leaders, as he attempts to learn about how we have to change our philosophies to develop an ecologic style of thinking ready for the 21st century.

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