Steen Tromholt
Part-time Lecturer
About
Bachelor, HA Almen, CBS
Master, Cand.Merc. Strategic Planning, CBS
Current position at CBS
External lecturer Institute of Marketing
Academic fields of interest
Digital marketing & strategies, competitive advantage, crtificial intelligence in marketing
Professional experiences
On one hand: 25+ years experience as an entrepreneur. I have gone from scratch to 225 people with a marketing agency with offices in three different countries. I've tried most aspects: From the small start-up (too many challenges, too little time, not enough resources) – to the large company (strategy, planning, execution, controlling, human resource management, financing, etc.) - and everything in between (rapid growth, large clients and mission critical projects, internationalisation, external investors, mergers & acquisitions, etc.).
On the other hand: As owner and CEO of one of Scandinavia's leading consulting companies within digital strategies, I have had the privilege to work with some of the largest and most demanding companies and for the last decade I have helped 100+ small companies release their potential and grow bigger.