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Steen Trom­holt

Part-time Lecturer

Topics
B2C Competition Marketing Artificial intelligence Social media

Bachelor, HA Almen, CBS
Master, Cand.Merc. Strategic Planning, CBS

Current position at CBS
External lecturer Institute of Marketing

Academic fields of interest
Digital marketing & strategies, competitive advantage, crtificial intelligence in marketing

Professional experiences
On one hand: 25+ years experience as an entrepreneur. I have gone from scratch to 225 people with a marketing agency with offices in three different countries. I've tried most aspects: From the small start-up (too many challenges, too little time, not enough resources) – to the large company (strategy, planning, execution, controlling, human resource management, financing, etc.) - and everything in between (rapid growth, large clients and mission critical projects, internationalisation, external investors, mergers & acquisitions, etc.).

On the other hand: As owner and CEO of one of Scandinavia's leading consulting companies within digital strategies, I have had the privilege to work with some of the largest and most demanding companies and for the last decade I have helped 100+ small companies release their potential and grow bigger.