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Steen Trom­holt

Part-time Lecturer

Emner
B2C Konkurrence Markedsføring Kunstig intelligens Sociale medier

Bachelor, HA Almen, CBS
Master, Cand.Merc. Strategic Planning, CBS

Current position at CBS
External lecturer Institute of Marketing

Academic fields of interest
Digital marketing & strategies, competitive advantage, crtificial intelligence in marketing

Professional experiences
On one hand: 25+ years experience as an entrepreneur. I have gone from scratch to 225 people with a marketing agency with offices in three different countries. I've tried most aspects: From the small start-up (too many challenges, too little time, not enough resources) – to the large company (strategy, planning, execution, controlling, human resource management, financing, etc.) - and everything in between (rapid growth, large clients and mission critical projects, internationalisation, external investors, mergers & acquisitions, etc.).

On the other hand: As owner and CEO of one of Scandinavia's leading consulting companies within digital strategies, I have had the privilege to work with some of the largest and most demanding companies and for the last decade I have helped 100+ small companies release their potential and grow bigger.