Michel Van der Borgh
Professor
Departments
Department of Marketing
Room: SOL/C3.06
B2B
Sales
Design
Technology
Decision-making
Marketing
Primary research areas
Sales management
Innovation
Digital platforms
Ecosystems
Design science
I want to make an impact on commercial practice by means of research
My research helps:
- Companies become more commercially excellent
- Salespeople make better decisions
- People understand the nature of sales and how they provide value for the entire organisations, customers, and other stakeholders
- Organisations to develop strategies for the commercialisation of innovation