Michel Van der Borgh
Professor
About
Primary research areas
I want to make an impact on commercial practice by means of research
My research helps:
- companies be more commercially excellent
- Salespeople make better decisions
- To understand the nature of sales and how they provide value for the entire organizations, customers, and other stakeholders
- organizations to develop strategies for thte commercialization of innovation
Publications
See all publications2026
Doubting the Machine, Trusting the Human?
The Role of Accuracy and Explainability in AI-Driven B2B Sales Lead Management
Go to publication
4 March 2025
Cross Disciplinarity
Adam Lindgreen, Professor
C. Anthony Di Benedetto
Roderick J. Brodie
Michel Van der Borgh, Professor
March 2025
Toward a Multilayered Framework of Privacy-related Decision-making in B2B
Jan H. Schumann
Johanna Zimmermann
Lena Steinhoff
Dirk Totzek
Michel Van der Borgh, Professor
Kelly D. Martin