Michel Van der Borgh
Professor
Departments
Institut for Afsætningsøkonomi
Room: SOL/C3.06
B2B
Salg
Design
Teknologi
Beslutningstagning
Markedsføring
Primary research areas
Sales management
Innovation
Digital platforms
Ecosystems
Design science
I want to make an impact on commercial practice by means of research
My research helps:
- companies be more commercially excellent
- Salespeople make better decisions
- To understand the nature of sales and how they provide value for the entire organizations, customers, and other stakeholders
- organizations to develop strategies for thte commercialization of innovation