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Karsten Pirch­ert

Part-time Lecturer

Subjects
B2B Customer Market Sales

Pro­file De­scrip­tion

Commercial Excellence expert

Associated professor - Department of Marketing since 2017. Academic background is a CBA from AVT Business School and an MBA from University of Coventry combined with an executive program from CBS Executive.

I lecture in sales management, sales governance, the Ethical sales method and other Comex classes. I also supervise final projects and Master theses.

Favorite topics are commercial strategy, sales management, KPIs, segmentation and “Go to Market” strategies.

Facilitation as a skill is also close to my heart and the lectures are always very inclusive, driven by open questions, small buzz groups, quizzes and dilemmas, to open the interactions with students, so the learning sticks long after the course has been completed.

Ped­ago­gic­al ex­per­i­ence, meth­od skills and su­per­vi­sion

I have been supervising Graduate Diploma in Business Administration final projects since 2019 and Master theses since 2022. Projects have mainly been within commercial development, business development, new market entry and customer segmentation.