Karsten Pirch­ert

Commercial Excellence expert

Associated Professor - Department of Marketing since 2017. My academic background includes a CBA from AVT Business School and an MBA from Coventry University, combined with an executive programme from CBS Executive.

I lecture in sales management, sales governance, the Ethical Sales Method, and other ComEx classes. I also supervise final projects and master’s theses.

My favourite topics are commercial strategy, sales management, KPIs, segmentation, and “Go to Market” strategies.

Facilitation as a skill is also close to my heart, and the lectures are always very inclusive, driven by open questions, small buzz groups, quizzes, and dilemmas that encourage interaction with students and help ensure that learning lasts long after the course has been completed.