Con­sumer & Be­ha­vi­our­al In­sights Group (CBIG)

About

The Consumer and Behavioural Insights Group (CBIG) consists of senior and junior researchers in the Centre for Sustainability at the Department of Management, Society and Communication (MSC) at Copenhagen Business School.

Coming from different disciplinary backgrounds and research fields—behavioural economics, environmental psychology, consumer behaviour and policy research, and political science—the group shares an interest in the demand side of markets (consumers and citizens), the Sustainable Development Goals (SDGs), and behavioural public policy.

Purpose 

CBIG’s research spans a wide range of topics—from healthy and sustainable food choices to sustainable crowd investment, from sustainable tourism to climate-friendly active mobility in cities.

The group’s common motivation is to help advance the SDGs, in particular sustainable consumption and production (SDG 12), health and well-being (SDG 3), and climate action (SDG 13).

Areas of expertise

• Behavioural economics and policy
• Consumer behaviour
• Sustainable consumption and production
• Prosumers and entrepreneurs
• Intercultural consumer research
• Field and laboratory experiments

Research 

CBIG conducts large, empirical projects covering diverse sustainability-related topics. The group works with data from EU FP7, H2020, and national projects, and collaborates with international partners.

CBIG also contributes to research-based teaching across CBS programmes and regularly offers courses on consumer behaviour, sustainable development, behavioural public policy, and responsible management.