Con­sumer & Be­ha­vi­our­al In­sights Group (CBIG)

About

The Consumer and Behavioural Insights Group (CBIG) brings together senior and junior researchers coming from different disciplinary backgrounds and research fields including behavioural economics, consumer behaviour and policy, environmental psychology, and political science.

The group shares a common research interest in understanding the demand side of markets with a particular focus on consumers and citizens, behavioural interventions, and quantitative and experimental methods. Our research aims to contribute to the Sustainable Development Goals, in particular those related to responsible and sustainable consumption (SDG 12), health and well-being (SDG 3), and climate action (SDG 13).

Purpose 

CBIG investigates how consumer and citizen behaviour can contribute to more sustainable societies, and how behavioural insights can inform effective interventions, business practices, and public policy.

Our research spans a wide range of sustainability-related topics, including healthy and sustainable food choices, sustainable investment and crowdfunding, climate-friendly mobility, climate misinformation, and sustainable tourism.

Areas of expertise

• Sustainable Consumption
• Behavioural Economics and Policy
• Environmental Psychology
• Consumer Behaviour
• Entrepreneurship and Innovation
• Intercultural Consumer Research
• Quantitative and Experimental Methods

Research 

CBIG conducts large-scale empirical research projects addressing a diverse range of sustainability challenges. The research group has received funding from international and

national funding bodies, including the European Union, Independent Research Fund Denmark (DFF), Innovationsfund Denmark (IFD), Novo Nordisk Foundation, and Carlsberg Foundation.

CBIG also contributes to research-based teaching across CBS programmes, including courses in consumer behaviour, quantitative research methods, sustainable development, and behavioural economics.