Mi­chael Chris­sos An­estis

Diversity in Decision-Making 

My research interests revolve around consumer psychology, judgement & decision-making using quantitative methods. With a focus on biological aspects, such as genomarketing and neurodivergent consumer marketing (autism, ADHD, dyslexia, and other psych/mental conditions), I study how genetic predispositions and neurological variations shape preferences and behaviour. No more one-size-fits-all marketing. 

My research helps: 

- people own their choices 

- organisations develop strategies for diversity and inclusion 

Vision: A marketplace where decisions delight, not divide.