Wor­ks­hop: AI for bu­si­ness growth

Artificial intelligence is no longer just an emerging technology—it is already being used by a growing number of Danish SMEs. However, while many companies have begun experimenting with AI, relatively few have integrated it strategically across their business operations. This workshop focuses on how organisations can move from curiosity to implementation and create tangible business value through AI.

Participants will gain practical insights into how companies are using AI to streamline workflows, improve customer experiences, and identify new business opportunities. Through real-world examples and expert perspectives, you will learn how to evaluate AI opportunities within your own organisation and take the next steps toward implementation.

What will you gain?

By attending, you will:

• Learn how AI can create value within your organisation.
• Explore practical examples from companies already testing and implementing AI solutions.
• Gain insights into available support, testing opportunities, and advisory services.
• Leave with concrete ideas and a stronger foundation for making informed decisions about AI adoption.

Company Cases

The workshop features presentations from organisations that are actively applying AI in their business operations.

14:00
Welcome and introduction
Why is AI relevant for SMEs, and what practical benefits can your business gain from adopting it?
Professor Helle Zinner Henriksen, Department of Digitalization, Copenhagen Business School (CBS), and Project Manager Signe Ingholt-Gaarde, Danish Business Hub (Erhvervshuset)

14:15
How Danish SMEs are using artificial intelligence (AI)
How are small and medium-sized enterprises using AI today? Where does AI create value, and where do companies typically encounter obstacles?
Professor and Head of Department Andrea Carugati, Department of Digitalization, Copenhagen Business School (CBS)

14:45
From opportunity to business case
Key findings from a study of how larger companies are using AI.
Professor Carsten Sørensen, Department of Digitalization, Copenhagen Business School (CBS)

15:15
Break

15:30
SME case presentations
Learn from the experiences of other SMEs that have tested and implemented AI solutions in practice.

16:30
Collaborating with students: How students can strengthen your AI solution
Meet CBS students specialising in AI and learn about opportunities to collaborate with students who can help advance your company's AI initiatives.
Professor Helle Zinner Henriksen, Department of Digitalization, Copenhagen Business School (CBS)

16:45
Wrap-up and your next steps
Professor Helle Zinner Henriksen, Department of Digitalization, Copenhagen Business School (CBS), and Project Manager Signe Ingholt-Gaarde, Danish Business Hub (Erhvervshuset)