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Master of Business Development

Stra­tegic Com­mu­nic­a­tion

Learn to manage leadership and crisis communication and create effective campaigns - enhance your communication skills to drive real change in your organisation.

Start: Sep 30

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Portrait of Signe Kongebro

About the course

Purpose

Strengthen your role as a communicator in complex and changing environments, becoming an indispensable resource in your company. Gain insights into strategic communication and how to use effective communication in the right context - crucial for the success of your projects.

 

Your benefits

  • Increased influence: Understand how to influence decision-makers and stakeholders through targeted and precise communication. 
  • Improved leadership skills: Learn how to use communication as an effective leadership tool to motivate and engage your colleagues and employees. 
  • Crisis navigation skills: Become familiar with crisis communication techniques to handle challenges and maintain the company’s reputation under pressure. 
  • Greater visibility and transparency: Learn to use communication to create clarity, transparency and trust both internally and externally.

 

Description

The main target group for the course is leaders and managers interested in understanding the possibilities and limitations of using communication strategically in a variety of organisational practices. To develop such understanding, participants must be willing and able to explore and problematise common-sense understandings of communication, including its assumed purposes, audiences and effects. Such approach helps participants interact in qualified ways with consultants and other experts in the field.

 

Themes

  • Fundamental communication concepts: Understand the key principles and theories in communication. 
  • Campaign practices: Gain insights into both classic and modern effective campaign methods. 
  • Engagement and ownership: Learn to engage employees and stakeholders for increased ownership. 
  • Leadership communication: Strengthen your leadership and motivate your team through effective communication. 
  • Navigating ambiguity: Handle complex and ambiguous communication situations.

 

Regarding the exam:

Our teachers are also Danish-speaking and the exam can be conducted in Danish if your prefer. Please make sure to let the teachers know in advance.

See the full course description in the course catalogue

Facts

Level
Executive master
Type
Mandatory course
ECTS
5
Teaching periods
Autumn – semester
Status
Available places
Language
English
Teaching type
On campus
Price
DKK 22.000

 

Fall 2027

 

Lecture dates:  Sep 30, Oct 1 & Oct 14-15 from 9-4
Oral exam: Nov 18-19
Place: CBS - Dalgas Have 15, 2000 Frb
Teachers: Simon Krogh & Anne Vestergaard
Type: Core course

Down­lo­ad MBD bro­chu­re

If you’d like to learn more about how the Master of Business Development can benefit you and your organisation, simply fill out the form to receive an email with a link to our brochure.

In the same email, you’ll also receive an overview of relevant courses. We’ll continue to keep you updated as new courses are launched.

Ready to sign up?

Check admittance criteria and apply today.
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Design your own mas­ter

At MBD, you sit in the driver's seat and set the direction for your education. You can choose from 40 different courses, all of which have one thing in common: Business development.

Core course
MBD

Strategic Practices and Execution

Master strategic execution and learn how to turn strategy into action with practical tools and insights from others’ experiences.

5 ECTS

Start:  May 13
Status:  Available places
Type:  Mandatory course

About the course
Mandatory
MBD

Business Development

All businesses need to understand their operations, find ways to develop them and, if necessary, completely overhaul their business to remain relevant.

5 ECTS

Start:  May 13
Status:  Available places
Type:  Mandatory course

About the course

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