MSc in Economics and Business Administration in Sales Management

The MSc EBA SAM programme offers a blend of digital platform strategies, market analytics, and customer psychology to enhance business performance. The programme aims to create value for customers by understanding market dynamics and utilising digital tools to integrate sales and marketing effectively.

About the programme Structure Study environment Entry requirements Career

About MSc in Economics and Business Administration in Sales Management

Level

graduate

Programme type

2-year master programme

Duration

2 years

ECTS

120

Time commitment

Full-time

Language

English

Students

Gender distribution – men / women

38% / 62%

Average age

25.5 years

Foreign students

48%

Topics

Marketing Trade and logistics Organisation and management

MSc EBA SAM will be offered for the last time in 2028

As a consequence of the master programme reform, CBS has decided to discontinue MSc EBA SAM, which means the last intake will be in 2028.

CBS is currently working on reorganising the offered master programmes. We are developing new programmes, restructuring some and closing a few programmes. We do all this to support lifelong learning and create stronger alignment between education and the labour market.
This means that CBS will offer 1-year full-time master programmes and more part-time master programmes from 2027.

Read more about the new educational landscape at CBS

Why study MSc EBA SAM?

3 good reasons to choose MSc EBA SAM

Exploring how data and psychology drive sales

You should be curious about combining digital tools, customer insights, and analytics to understand markets and improve business performance.

Working with innovation and real-world challenges

You should be interested in designing new solutions, pitching business ideas, and applying the latest developments in AI, digital platforms, and sales strategies.

Engaging with companies and peers

You should enjoy learning in collaboration with businesses, alumni, and fellow students, and be interested in joining an active study environment with projects, competitions, and networking opportunities.

“The work on group assignments or projects can be challenging if you have to work with people you don't know well or who have different work styles. However, group exams prepare you for corporate life as teamwork is a very important ability necessary to succeed. ” Thomasz
Student, MSc EBA SAM

The evolving sales function

The SAM programme focuses on how the sales function is changing through digitalisation, AI and analytics. It examines how sales and marketing can create value by combining market insight, strategic thinking and awareness of financial impact. Sales management is presented not just as a functional task but as a field that draws on business understanding, psychology and digital tools.

Customer value and financial management

A central part of the programme is customer value analytics and financial management. You will work with customer-related costs, profitability and different approaches to value creation. This forms a fact-based foundation for making strategic decisions about customer equity, profitability and lifetime value. Financial competencies are emphasised, as sales and marketing managers need to evaluate and use the financial potential of their strategies.

“I love how hands-on the learning is; we have lots of workshops with experts that share about their job in practice.” Zoe
Student, Msc EBA SAM

Entrepreneurial and innovative skills

Another focus is developing entrepreneurial and innovative skills. You will explore how to identify and act on new business opportunities, for example by designing platform-based solutions to address societal or technological challenges. The programme also introduces current technologies such as generative AI, chatbots, large language models, digital twins and digital platforms, and considers their role in shaping sales and marketing.

Digital strategies and platforms

The programme further addresses digital commercial strategies and platforms. You will study the impact of data, ecosystems and managerial choices on value creation. Analytical tools are applied to collect, clean, analyse and report customer and ecosystem data while data storytelling is used to present insights clearly and convincingly to different audiences.

See the programme regulations for MSc EBA SAM

See you in February 2027

Are you considering a master programme at CBS? Then come to our next Open Day and learn more about your options.

Master events

See upcoming events that can help you with your study choice and admission.

Event

Open day for master programmes 2027

Date:

4 February 2027

Location:

Solbjerg Plads 3, 2000 Frederiksberg

Are you considering a master programme at CBS? Come visit us for Open Day and hear what your options are. Here you can meet students and staff, pose your…

View event

Structure

Marketing

You learn how to understand markets, customers, and communication in complex business environments. Marketing in MSc EBA SAM focuses on developing strategies and insights that strengthen customer relationships and support long-term value creation.

Trade and logistics

You learn how to manage and develop sales and business relationships that create growth and competitive advantage. Commerce in MSc EBA SAM focuses on negotiation, key account management, and the skills needed to build and sustain partnerships across markets and organisations.

Organisation and management

You learn how leadership, collaboration, and structure influence sales performance and teamwork. Organisation and management in MSc EBA SAM focus on leading people and processes to ensure that strategy, motivation, and customer focus work together to drive results.

MSc EBA SAM

Marketing – 35%

Trade and logistics – 25%

Organisation and management – 40%

3 things to consider

Be ready to work across disciplines

MSc EBA SAM combines business economics, psychology and strategy, and requires both quantitative and qualitative approaches.

Be comfortable with analytics and digital tools

you will use data analysis, statistical methods and CRM/analytical software to understand markets, customers and sales performance.

Be interested in people and sales development

You msut understand customer needs, manaie relationships, and develop strategies that balance profitability, behaviour and ethics.

Programme overview

1st semester

1st year

2nd semester

1st year

3rd semester

2nd year

4th semester

2nd year

“As master’s students, we are expected to have a deeper understanding of the subject matter, and assignments are often more challenging and require more independent thinking with research. ” Thomasz
Student, MSc EBA SAM

Options during the programme

During the programme, you have various opportunities to create your own academic profile.

Electives

On the 3rd semester, you can choose to study courses of your specific interest. CBS offers a large number of electives within a wide range of topics. You can also choose to take electives at other Danish universities. The electives you choose have to be relevant for your programme.

See the current selection of CBS electives on Courses at master level.

Minor

On the 3rd semester, you can also choose to study a so-called minor. A minor is a package of electives within a specific academic area. Typically, it consists of 3 courses. By taking a minor, you strengthen your competences within a specific area of interest, and you can use it to qualify for specific jobs or industries.

See the current selection of CBS minors on Minors.

Exchange

Many students choose to go on exchange on their 3rd semester; usually at one of CBS’ more than 300 partner universities. When you go on exchange through CBS, you do not have to pay for the teaching at the foreign university (with a few exceptions), and you can bring your SU (student grant).

Find a list of all CBS partner universities here.

Internship

You can choose to replace some of your electives with a so-called academic internship. The academic internship consists of an internship period at a company, which is then completed with a project report. You can do the internship at a company in Denmark or abroad.

When doing an internship you get the opportunity to relate theory to practice and reflect on the academic training you receive at CBS in a practical setting. Therefore, the project report and work assignments during your internship have to be relevant to your study programme.

CEMS

On SAM, you can apply for the CEMS - Master in International Management programme. CEMS MIM is a double degree programme, which gives you the opportunity to add a second degree in international management to your CBS degree. This means that you will get both the MSc degree and the CEMS in International Management degree.

CEMS is a 1-year programme, which you study in combination with your CBS degree in your 3rd and 4th semester. Part of it takes place at one of the other CEMS universities abroad.

Learn more about CEMS / Master in International Management.

Master's thesis

Your 2nd year is completed with a master's thesis. You choose the topic you want to write about which allows you to focus on a specific topic of your interest. Typically, you write your master's thesis with a fellow student.

See you in February 2027

Are you considering a master programme at CBS? Then come to our next Open Day and learn more about your options.

Study environment

The SAM programme has a study environment that combines academic learning with opportunities to build a professional and social network. Alumni contribute through guest lectures, student jobs and thesis collaborations.

You can play an active role in MSc EBA SAM

Students are actively involved in shaping the programme, for example through the SAM Quality Board. As a student you can take part in social and professional activities organised by the Social Committee, such as the SAM Sales Competition, the SAM Symposium and informal networking events.

Student life at CBS

Studying at CBS is much more than just preparing for and going to classes.

At CBS, there are more than 20,000 students with different backgrounds and nationalities. Teamwork is an essential part of studying at CBS both in classes and in extracurricular activities.

With more than 100 student organisations, you also have plenty of opportunities to engage and connect with students across programmes and classes.

Learn more about the vibrant student life at CBS, the student organisations, and the international environment on Student life.

For internationals

If you are an international student, we have gathered a lot of information about what it is like to be an international student at CBS and how you can prepare for life in Denmark.

Read more on International students.

Meet the students

Zoe

“ The community is amazing! It feels like a family with everyone being open and happy to help. Plus, this degree opens up a lot of career paths. ”

Programme: MSc EBA SAM

From: Athens, Greece

Age: 21

Educational background: BSc in Business Administration and Digital Management, CBS

Why did I choose my programme (and CBS)?

I chose this program because it aligns with my goal of building on my business background and gaining a specialized focus on marketing and sales. This program stood out as it's uniquely centered on innovation and entrepreneurship, offering a deep dive into sales strategies while embracing the power of cutting-edge advancements. It was the perfect blend of my interests in sales, technology, innovation, and entrepreneurship, making it the ideal choice for my educational journey.

What do I like the best?

I love how hands-on the learning is; we have lots of workshops with experts that share about their job in practice. Moreover, the community is amazing! It feels like a family with everyone being open and happy to help. Plus, this degree opens up a lot of career paths. It is so relevant, making me see endless possibilities for what I can do next. The curriculum keeps my mind open to various opportunities.

How do I experience the difference in academic level between my bachelor and master programme?

The master's program is quite different from my bachelor's. It focuses more on practical application in the real business world with a focus on marketing and sales. Although both programs are tech oriented, SAM teaches data analysis specifically for customers, markets, and competitors by leveraging transactional sales data, product mix data, and real time data. Moreover, there's a higher level of expectations here compared to my bachelor's. They want us to apply what we learn directly, often drawing from our own professional experiences.

What are the biggest challenges in my programme?

Managing multiple group projects simultaneously can be quite challenging, especially when coordinating schedules among students with part-time jobs. Moreover, keeping up with extensive literature and the fast-paced exam schedule in quarters instead of semesters also adds to the workload. Finally, this degree challenges students by exposing them to pitching business projects and performing oral exams.

What would I have liked to have known before starting my programme?

I wish I had known earlier that the program runs in quarters instead of semesters. This keeps us consistently busy as there are no breaks between quarters. As soon as exams end, the next quarter begins. Also, I would've appreciated knowing that the emphasis leans more toward B2B sales than B2C, which wasn't clearly stated in the program description. I would prefer giving us the option to choose depending on what our career aspirations are.

What do I want to do after finishing my programme?

Once I complete my program, I intend to explore the startup world, focusing on business development and product launches in fashion and tech. For the foreseeable future, rather than seeking stability on a graduate job, I aim to explore diverse roles across various startups and pursue my own freelance projects. Lastly, I wish to collaborate with an international group of ambitious individuals from different majors and backgrounds.

If I could give myself a piece of advice, before starting it would be…

Before starting, my advice to myself would be this: read the program's course descriptions thoroughly. In fact, when I first encountered the program, I almost passed it up due to its name as I thought that it would be only about making profit. However, I'm grateful that I eventually delved into the course details and I realized that it is much more diverse offering endless opportunities regardless of the industry of interest and career focus.

Thomasz

“ My long-term dream is to become a successful entrepreneur. Leading my own business to an initial public offering (IPO) has always been a dream of mine. ”

Programme: MSc EBA SAM

From: Krakow, Poland

Age: 24

Educational background: BSc in International Shipping and Trade, CBS

Why did I choose my programme (and CBS)?

When researching different universities and programmes, I was drawn to CBS because of its reputation for academic excellence and its strong emphasis on practical learning. As someone who values hands-on experience and real-world application, I knew that CBS was the right fit for me. Many of my fellow students, including myself, are working for companies in different industries while studying Sales Management, achieving synergy between academia and corporate experience. It is only possible due to the Scandinavian corporate culture and CBS' recognition.

What do I like the best?

I like that the programme is very practical, and I often use knowledge from the courses during my everyday tasks as Global Business Development Manager. I think it’s great that you can use the knowledge from the programme in real-life situation. Another thing is that the Sales Management programmee is constantly on the positive list, which is a list of professions that experience a shortage of qualified professionals.

How do I experience the difference in academic level between my bachelor and master programme?

Master’s programmes at CBS are more advanced and specialised than bachelor's programmes. As master’s students, we are expected to have a deeper understanding of the subject matter, and assignments are often more challenging and require more independent thinking with research. We are required to understand existing research and theory and sometimes develop new ones. However, by pursuing my bachelor’s degree at CBS, it gave me a strong foundation and by pursuing master’s I could further enrich my knowledge and specialise more in the particular field.

What are the biggest challenges in my programme?

Some common challenges that students face in any study programme may include:

Group work: Sales Management requires you to work on group assignments or projects, which can be challenging if you have to work with people you don't know well or who have different work styles. However group exams prepare you for corporate life as, teamwork is a very important ability necessary to succeed.

Time management: Balancing the workload of different courses and assignments can be challenging, especially when deadlines start piling up.

What would I have liked to have known before starting my programme?

Before starting my programme at Copenhagen Business School, I wish I had known more about the workload and group exams. The programme is intense and demands a lot of time and effort from the students and during a group exam, discipline and time management. It would have been helpful to get to know fellow students and establish connections and study groups earlier. This would help establish good study habits to keep up with the workload.

What do I want to do after finishing my programme?

I have already been working in my field of study while pursuing my programme therefore it has already been decided that I will continue my career path with my current company in Copenhagen and work on getting promoted to senior positions upon graduation. My long-term dream is to become a successful entrepreneur. Leading my own business to an initial public offering (IPO) has always been a dream of mine, and I am eager to use my experience and expertise to establish a company that will make a positive impact on society in the life science industry.

If I could give myself a piece of advice, before starting it would be…

It would be to stay open-minded and be willing to step outside your comfort zone. University is a time to explore new things and challenge yourself, so take advantage of the opportunities that come your way. Don't be afraid to try new subjects, and definitely check opportunities for extracurricular activities and student organisations. CBS offers a wide range of activities and clubs that students can participate in, and I think it would have been beneficial to get involved in some of these activities earlier in my programme.

Teaching and exams

Teaching combines theory with practice

You will work with concepts and frameworks through project-based activities, case work and group assignments, as well as individual tasks that give flexibility in your studies.

The programme collaborates with companies and consultancies through guest lectures, case assignments and extracurricular activities such as the sales competition. This provides opportunities to apply theories to real-life situations and to develop both analytical and collaborative skills.

Read more about Teaching and working methods.

Different exam forms

You can expect to be examined in may different ways. You will both do group-based written assignments, individual written assignments, and oral exams. Every course has one exam. All courses are designed in such a way that you will be well prepared for the final exam (for instance, via assignments, mock-exams, and quizzes). Exam formats are aligned with the course’s learning objectives. By having a variety of assessment approaches we also train students to communicate their knowledge and capabilities in different ways.

Read more about Exams.

Student life at CBS

Being a CBS student is about more than going to lectures and doing exams.

Get a glimpse of student life at CBS. Here, you can explore what a typical day of teaching and exams looks like.

Also, you can learn how our programmes are structured and read about social life on campus, including the many ways to connect with fellow students.

Time consumption

Workload

On the master’s programme, you will work more independently than on the bachelor’s programme, and teaching places greater emphasis on preparation as well as in-depth individual study.

If you are studying on a full-time graduate programme, you should expect spending approximately 37 hours on average on your studies each week. The workload will vary during the year.

Hectic around exams

The time leading up to assignment submissions and exams can be hectic, and you can easily work more than 40 hours a week in this period. Preparing for oral exams can be especially time consuming, because you have to be able to explain and discuss the covered concepts and theories and learn things by heart.

Read more on Teaching and working methods

Student job

Most programmes are quite flexible in terms of combining studies with a student job. Most students work a maximum of 15 hours a week in order to have sufficient time for their studies.

Studying in Denmark - for internationals

If this is your first time studying in Denmark, you may find teaching and exam formats, the grading scale and the academic calendar very different from what you are used to.

Read about everything you need to know as an international student studying at CBS on International students

In need of special support?

Do you have a disability such as dyslexia, anxiety, autism, ADHD, long-term effects of concussion or another physical, psychological or neurological disability?

Then you have the opportunity to apply for Special Educational Support (SPS) and special conditions while studying.

This ensures you can study on equal terms with your fellow students.

Entry requirements

You are qualified for admission to the study programme if you fulfil the following requirements.
Please note that fulfilling the requirements does not guarantee you a study place.

1. Bachelor degree

You must have a bachelor degree before study start.

2. Language requirement

You must fulfil the language requirement before the application deadline.

3. Academic requirements

You must fulfil the academic requirements before study start.

1. Bachelor degree

You must hold a bachelor degree to fulfil the general requirement for admission to CBS’ master programmes. You must have completed your bachelor degree before study start.

Legal claim

No applicants have a legal right of admission to this programme as it is not the natural progression for any bachelor degree.

Have you not yet completed your bachelor degree?

You can apply for admission even if you have not yet completed your bachelor’s degree. However, you must finish it before study start. If you are offered a place, you will be conditionally admitted, which means:

You must complete your bachelor’s degree before you can begin your studies at CBS.
You must upload your bachelor diploma and transcript no later than 31 August.

2. Language requirement

English level A Danish upper secondary exam Other upper secondary exams Language tests CBS bachelor degree

Find your country

Only the exact qualifications listed below fulfil the English A language requirement.

In your application you must upload the exact documentation described below, as proof that your upper secondary qualifications fulfil the language requirement.

If you do not have one of the upper secondary qualifications below, you will need to take a language test.

Austria

Required courses and levels

Minimum total sum of 11 weekly lessons over years 10, 11 and 12 and Erste lebende Fremdsprache and Wahlpflichtgegenstände in English language. Subjects that are taught in English even as Wahlpflichtgegenstände do not count.

Required documentation

Reifeprüfung diploma certificate including Stundentafel covering (min.) 4 years of the Oberstufe OR

Reife- und Diplomprüfung diploma certificate including Stundentafel covering (min.) 5 years of the Oberstufe.

International Baccalaureate (IB)

Required courses and levels

English A1, higher level
English A2, higher level
English B, higher level
English A1, standard level
English A2, standard level
English A Language and Literature, higher level
English A Language and Literature, standard level
English A Literature, higher level
English A Literature, standard level

Required documentation

Official IB transcript issued by IBO. Alternatively, you can give CBS access to your results via IBO.org.

L or LK or Leistungskurs
P or Profilfach
K or Kernfach*
eA or erhöhtes Anforderungsniveau
E and designated as erhöhtes Anforderungsniveau in the certificate legend
HF or Hauptfach
PF or Profilfach
Highlighted in grey and and designated as Leistungsfächer in the certificate legend

*If you have had English as a Kernfach your Abiturzeugnis needs to state that this means you have had English at either erhöhtes Anforderungsniveau or as Leistungskurs.

For applicants with a Waldorfschule/Rudolf Steiner Schule Abitur or Deutsche Internationale Abitur/prüfung (DIA/DIAP) please contact graduateadmission@cbs.dk for more information.

Required documentation

All pages of your Zeugnis der Allgemeinen Hochschulreife (Abiturzeugnis): cover, diploma and report card for all 4 half-years showing the Qualifikationsphase as well as the Abiturprüfung

Iceland

Required qualifications

For upper secondary studies completed according to the 2008 reform:
Minimum 25 Fein (new credits) obtained in English; of these, minimum 15 Fein must be at Þrep (qualification level) 3 or higher

For upper secondary studies completed according to the 1999 reform:

Minimum 18 einingar (old credits) obtained in English; minimum one English subject must be at level 6 or higher (e.g. ENS 603)

Required documentation

Required documentation

National Certificate of Education Achievement (NCEA) levels 1 and 2 and 3

Norway

Required documentation

High School Diploma as well as High School Grade transcript (covering all four years’ worth of subjects and grades) taken in the US.

The following upper secondary qualifications do not fulfil English level A

The highest upper secondary level of English from the following countries does not fulfil English level A. If your upper secondary education is from one of the countries listed below, you will need to take a language test:

Belgium
Croatia
Cyprus
Czechia
Estonia
Finland
France
Greece
Hungary
Italy
Latvia
Liechtenstein
Lithuania
Luxembourg
The Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Switzerland
All non-EU countries other than Australia, Canada, New Zealand, UK, Singapore, South Africa and the US

Language tests

If you need to take a language test for master programmes, your scores must be available to CBS Admissions by the application deadline at the latest.

Make sure you register for your English language test well before the deadline. It can take up to three weeks from the test date before CBS receives your results. We therefore recommend that you book your test as early as possible.

If you have already taken an IELTS or TOEFL test, remember to check the test date. The test date – not to be confused with the date your test results were issued – must be less than two years old by the application deadline. If it is older than that, we cannot accept the result.

TOEFL

TOEFL iBT/iBT Home Edition

The TOEFL iBT/ iBT Home Edition taken on or after 21 January 2026 must be passed with both

a minimum overall score of at least 5 and
a minimum score of 4.5 in each of the four different sections

For the 2026 admission round, we accept an overall score of 94 (old scale) and 4.5 (new scale) in 2026. Both of these results must be present on the certificate. The subscores must still be a minimum of 4.5 in each of the four sections.

The TOEFL iBT/ iBT Home Edition taken before 21 January 2026 must be passed with both

a minimum overall score of at least 94 and
a minimum score of 20 in each of the four different sections

MyBest scores are not accepted.

Read more about the TOEFL and how to register on ETS.org

Documentation

Your TOEFL scores will be verified in the TOEFL database. You must list Copenhagen Business School as one of your score recipients when you sign up for the TOEFL test, or order a score sheet for Copenhagen Business School if you have already taken the test.

The TOEFL institution code for CBS is 7035.

You must upload either your digital copy, or a scan of your hard copy, TOEFL score sheet to the Application Portal.

Have you already passed a test?

Remember to check that your test date is no older than two years by the application deadline.

Be aware that it is your test date and not the date your test results were issued. If your test date is more than two years old by the application deadline, your test will not be accepted.

IELTS

IELTS Academic test

An IELTS academic test result of at least 7.0 with minimum 6.0 in each discipline is required.

IELTS tests that are more than two years old by the application deadline are not accepted

IELTS Online is accepted.

IELTS One Skill Retake scores are not accepted.

Required documentation

Your IELTS results will be verified in the IELTS database. Please instruct your test centre to make your results available to Copenhagen Business School, either when you book your IELTS test or after the test date.

You must also upload a scan of your IELTS test report form to the Application Portal. If you have not received the physical test report form, you can upload a document with the "Test Report Form Number" (TRF Number) so we can verify your scores.

Have you already passed a test?

Cambridge

The following Cambridge exams/certificates fulfil the English A language requirement.

Cambridge C2 Proficiency (Certificate of Proficiency in English) passed with minimum C.

Read more about the CPE and how to register.
Cambridge C1 Advanced (Certificate of Advanced English) passed with minimum C and an overall score of minimum 185.

Read more about the CAE and how to register.

Documentation

In order for us to verify your results, you need to do the following:

Sign up and share your results with Copenhagen Business School via the Candidate Results Website. Your Cambridge results are only valid if we can check them on their website.
Upload your Cambridge C2 Proficiency (CPE) or Cambridge C1 Advanced (CAE) Statement of Results and/or Certificate in the application portal

The Certificate of Proficiency in English and Certificate of Advanced English have no expiration date and are valid for life.

3. Academic requirements

Academic requirements

You must fulfil the academic requirements before study start.

The academic requirements are a total of 90 ECTS-points comprising of:

45 ECTS-points in the following core academic areas, with a minimum of 5 ECTS-points within each:

Microeconomics
Organisation
Marketing
Quantitative Methods/Statistics
Accounting
Finance

and

45 ECTS-points in Business Administration and/or Economics

Examples of topics that fulfil the academic requirements

Below are examples of topics that may help you fulfil the academic requirements. The list is not exhaustive but meant to give you a better understanding of what types of courses could cover the required academic areas.

Examples

Organisation: Organisational Design, Organisational Structure, Organisational Behaviour, Human Resource Management, Personnel Management, and the like.
NB! Topics within Industrial Organisation are not included in this area

Microeconomics: Utility, Demand, Supply & Equilibrium, Measurement of Elasticities, Consumer Demand Theory, Market Structures and Market Failure.
NB! Topics within Macroeconomics are not included in this area.

Marketing: Marketing Theory, Marketing Management, Branding, Brand Management, and the like.

Quantitative Methods/Statistics: Statistics, Econometrics, Quantitative Methods, and the like.

Accounting: Financial Accounting, Management Accounting, Auditing, Tax Accounting, Controlling, Bookkeeping, and the like.

Finance: Corporate Finance, Investment Analysis, Portfolio Theory and Management, Asset Pricing, Capital Budgeting, Derivatives, Financial Risk Management
NB! Topics within International Economics, Financial Economics and Macroeconomics are not included in this area.

Business Administration: Organisation, Marketing, Quantitative Methods/Statistics, Accounting, Finance, as well as Strategy, Innovation, Supply Chain Management, General Management, and the like.

Economics: Microeconomics, Managerial Economics, Industrial Economics, Macroeconomics, International Economics, and the like.

Make a self-assessment

What is a self-assessment?

If there is no advance assessment available for your bachelor’s degree, you can make a so-called self-assessment of your educational background.

If there is an advance assessment of your bachelor degree showing that you are missing certain academic areas to fulfil the academic requirements, you can also use the self-assessment to show how you fulfil the missing academic areas.

Your self-assessment is not binding for us, but it can help you prepare your application and give us a better overview of your educational background.

How to make a self-assessment

Start by listing all the undergraduate courses you have taken, or are going to take, as part of your bachelor's degree or in addition to it, and compare them to the programme's academic requirements.

Read your course titles and descriptions carefully. Try to categorise the courses according to the master programme’s academic requirements.

To get an idea of how we assess each course category, you can use the course catalogue to see how we have categorised different CBS elective courses or CBS Summer University courses within each category.

CBS elective courses
CBS Summer University

Use the self-assessment form

We have created a form you can use for your self-assessment. The form is a tool to help you match your courses with the academic entry requirements for the programme and see to what extent you fulfil them.

Remember to include

Courses you have already passed
Courses you are currently taking
Courses you expect to pass before study start (e.g. supplementary courses at summer university)

Download and save the self-assessment form

Chance of admission

More applicants than places

This programme has a limited number of study places.

If there are more qualified applicants than available places, we will select the best qualified applicants. The selection is based on an overall assessment of the applicants’ educational background at bachelor’s level.

Selection criteria

In the selection of qualified applicants, we look at

courses and grades within business administration and economics;
grades within the academic areas constituting the academic requirements are of particular importance

Courses and grades within the following areas may also be taken into consideration:

strategy
innovation
traditional marketing incl. consumer behaviour
non-traditional marketing disciplines incl. social media and omnichannel marketing

Personal statement

A personal statement is not part of the selection criteria for this programme.

If you upload a personal statement as part of your application, it will not be taken into consideration.

Connection to the Danish Labour Market

Your connection to the Danish labour market will be taken into consideration as part of the selection process. In your application, you will be asked to write a paragraph of no more than 500 characters (including spaces), describing your current circumstances and reflecting on your future career opportunities in Denmark.

Apply for admission

Read more about the application process, documentation and application deadlines

Admission and application

See you in February 2027

Are you considering a master programme at CBS? Then come to our next Open Day and learn more about your options.

Master events

See upcoming events that can help you with your study choice and admission.

Event

Open day for master programmes 2027

Date:

4 February 2027

Location:

Solbjerg Plads 3, 2000 Frederiksberg

Are you considering a master programme at CBS? Come visit us for Open Day and hear what your options are. Here you can meet students and staff, pose your…

View event

Admission in numbers

Study places

Applicants - 1st priority

343

Foreign students

48%

Gender distribution – men / women

38% / 62%

Average age

25.5 years

Career

Competencies

With an MSc EBA SAM you bring a combination of analytical skills, digital insight and customer understanding. Employers value your ability to work with data, design strategies, and manage relationships across functions. Just as important, you gain practical experience in collaboration, problem-solving and communication – competencies that prepare you for roles in consulting, commercial leadership and sales management.

Competence profile

In the competence profile you can find more information about the various competences you achieve on the programme:

See the competence profile for MSc EBA SAM

What do you learn on MSc EBA SAM?

Sales as a career path

Sales roles are often described as mini-CEO positions because they require a broad set of competencies. These skills are relevant in many fields but are particularly valued in consultancy, entrepreneurship and commercial positions in large companies. Starting in sales gives early experience with leadership responsibilities.

Opportunities in a changing field

Sales is a large and growing field of employment in Denmark and internationally. With digitalisation, big data and AI reshaping business, sales and marketing are among the areas most affected, especially in relation to customer data.

Skills for strategic management

Sales managers are valued for their ability to combine knowledge of sales, digitalisation and analytics with problem-solving, design thinking and change management. These skills prepare graduates to address complex challenges in today’s business environment.

Career opportunities

SAM graduates are expected to enter a wide range of careers in both the private and the public sectors in Denmark and internationally, including:

consulting
founder/ entrepreneur e.g.we collaborate with Copenhagen School of Entrepreneurship
sales executive - nationally and internationally
management and leadership positions in other business areas
key account management
industries in the shared economy

Typical job tasks for graduates:

Analysis of complex relationships such as business models in a digitalised context.
Develop solution-oriented strategies.
Knowledge brokering skills between customer, engineers, data scientists, production, and other disciplines.
Leading large sales teams and customers.
Negotiating six- and multi-digit deals.

More about MSc in Economics and Business Administration in Sales Management

About the programme

Understand what the programme is all about and why it may be the right one for you.

Structure

See the programme structure and your options along the way to shape your own academic profile and the highlighted aspects.

Study environment

Meet the students and learn more about the teaching and exams.

Entry requirements

Check the entry requirements for the programme and your chance of admission.

Career

See the skills and the type of job you will get.

Other master programmes

Curious about similar study programmes? You may find other study programmes that also match your interests and dreams for your career.

About MSc in Economics and Business Administration in Sales Management

MSc EBA SAM will be offered for the last time in 2028

Why study MSc EBA SAM?

Ex­plor­ing how data and psy­cho­logy drive sales

Work­ing with in­nov­a­tion and real-world chal­lenges

En­ga­ging with com­pan­ies and peers

The evolving sales function

Customer value and financial management

Entrepreneurial and innovative skills

Digital strategies and platforms

See you in Feb­ru­ary 2027

Mas­ter events

Open day for mas­ter pro­grammes 2027

Structure

Marketing

Trade and logistics

Organisation and management

3 things to con­sider

Be ready to work across dis­cip­lines

Be com­fort­able with ana­lyt­ics and di­git­al tools

Be in­ter­ested in people and sales de­vel­op­ment

Pro­gramme over­view

1st semester

Creating Innovation and Customer Value

Big Data Commercial Strategies

Designing Market-Based Digital Platforms

Professional Selling

2nd semester

Sales and Marketing Analytics

Performance Management

Customer and Firm Profitability

Commercial Business Project

3rd semester

Elect­ives / Ex­change / In­tern­ship / CEMS

4th semester

Kandidatspeciale

Op­tions dur­ing the pro­gramme

Elect­ives

Minor

Ex­change

In­tern­ship

CEMS

Mas­ter's thes­is

See you in Feb­ru­ary 2027

Study environment

You can play an active role in MSc EBA SAM

Student life at CBS

For internationals

Meet the students

Zoe

Why did I choose my programme (and CBS)?

What do I like the best?

How do I experience the difference in academic level between my bachelor and master programme?

What are the biggest challenges in my programme?

What would I have liked to have known before starting my programme?

What do I want to do after finishing my programme?

If I could give myself a piece of advice, before starting it would be…

Thomasz

Why did I choose my programme (and CBS)?

What do I like the best?

How do I experience the difference in academic level between my bachelor and master programme?

What are the biggest challenges in my programme?

What would I have liked to have known before starting my programme?

What do I want to do after finishing my programme?

If I could give myself a piece of advice, before starting it would be…

For in­ter­na­tion­als

Teach­ing and ex­ams

Teaching combines theory with practice

Different exam forms

Stu­dent life at CBS

Time con­sump­tion

Workload

Hectic around exams

Student job

Studying in Denmark - for internationals

In need of spe­cial sup­port?

Entry requirements

Entry re­quire­ments

1. Bach­el­or de­gree

2. Lan­guage re­quire­ment

Exploring how data and psychology drive sales

Working with innovation and real-world challenges

Engaging with companies and peers

See you in February 2027

Master events

Open day for master programmes 2027

3 things to consider

Be ready to work across disciplines

Be comfortable with analytics and digital tools

Be interested in people and sales development

Programme overview

Electives / Exchange / Internship / CEMS

Options during the programme

Electives

Exchange

Internship

Master's thesis

See you in February 2027

For internationals

Teaching and exams

Student life at CBS

Time consumption

In need of special support?

Entry requirements

1. Bachelor degree

2. Language requirement

3. Academic requirements

1. Bachelor degree

2. Language requirement

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