Søren Es­per­sen Schrøder

As a Teaching Associate Professor, my work primarily involves teaching and supervising undergraduate and graduate students in topics related to marketing, business development, consumer behavior, and behavioral economics. Drawing on insights from cognitive psychology and behavioral economics, I place a particular focus on how this knowledge can be applied to identify underlying mechanisms, design interventions, and marketing strategies to influence the consumers’ choices and behaviors.

My teaching in these subjects not only equips students with the relevant subject knowledge but also focuses on creating learning environments to foster critical thinking, peer collaboration, and ethical awareness. These are skills I believe are important for students to develop not only for their professional work, but also for navigating evolving societal landscapes and creating societal value. 

Outside CBS, I have worked as a consultant and later as a senior project manager for 12 years across private companies and international organizations. Throughout my professional career, I have particularly enjoyed the opportunity to combine theory and practice through collaboration with peers on projects aimed at creating societal value. My experience spans a wide range of public and private projects and responsibilities, from short-term strategic assignments to long-term business development processes within the European seafood and marine sectors.