Marina Leban
Tenure Track Assistant Professor
Understanding consumers in a digital society
My research explores how digital technologies shape consumption, culture, and markets. I am particularly interested in emotionally and ethically sensitive areas, such as digital afterlife technologies, where questions of legitimacy, transparency, and meaning are central.
I help organizations, policymakers, and consumers understand how digital markets emerge and gain acceptance, and how new technologies affect people’s identities, values, and everyday practices. This contributes to more responsible, culturally aware, and ethically grounded approaches to digital innovation.
Beyond research, I am engaged in academic citizenship and teaching, creating connections between theory and practice. I work with students, industry partners, and international collaborators to build knowledge that supports sustainable, socially meaningful digital futures.