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Line Dan­vad

Part-time Lecturer

Subjects
B2B B2C Consumer behaviour Customer Marketing

Pro­file de­scrip­tion

External Lecturer at CBS, Department of Marketing since 2021. 

Experienced business growth leadership profile
Lectures and supervises within favorite customer-focused topics such as Strategic decision-making, innovation and transformation of business models, customer experience and relations, profitability, loyalty, CRM and data-driven business growth in general. This reflects my senior experience from Scandinavian leadership roles in the private sector. My pedagogical preference includes targeted facilitation of students' active reflection and engagement.

Academic background
Master of Science (MSc) in Economics and Business Administration (CBS, 1993) (Strategy, Marketing, Communication) + Graduate Diploma in Business Administration (CBS, 1998) (Organization and Strategy). Other relevant academic courses from INSEAD, MIT, Kellogg’s.

Ped­ago­gic­al ex­per­i­ence, meth­od skills and su­per­vi­sion

Since 2021, engaged as external lecturer, examinator/grading and supervisor (final projects and other) at Graduate Diploma in Business Administration programmes + censor/grading on Masters level + supervisor and examinator/grading on Master’s theses on the aforementioned topics.