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Ken­neth Plum­mer

Part-time Lecturer

Subjects
B2C Branding Consumer behaviour Competition Market Marketing

Pro­file de­scrip­tion

HA Almen, CBS
Cand.Merc. Strategic Management, CBS
Various Executive Courses, Wharton, Stanford, Maryland U, Columbia
Board Leadership Masterclass, CBS Executive
Adjunct Professor, 2009-14, CBS, Institut for Afsætningsøkonomi

Academic Fields of Interest
Strategic Management, Marketing, ESG, Innovation and Entrepreneurship

Professional Experiences
CEO experience from Mattel, Nordisk Film, DR Danish Broadcasting Corp.
Marketing Director experience from Walt Disney
Board experience from CBS Executive, European Broadcasting Union, The Danish Sports Federation & National Olympic Committee
Investor involvement in several startups
Current position at CBS - external lecturer 

Pedagogical experience  
Lectures and/or exercise classes in Marketing HA Almen, HA Jur and HA Pro
Supervision HA Almen and various Cand.Merc. areas
Examination and grading HA Almen, HA Jur and various Cand.Merc. areas