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Claus Varnes

Associate Professor

Subjects
Decision-making Competition Market Innovation Entrepreneurship Sociology

Primary research areas

Decision Making

At arbejde med at forstå, hvordan beslutninger træffes og bruges strategisk til fordeling af ressourcer (f.eks. porteføljestyring). Er beslutninger rationelle?

Innovation Management

At arbejde med at forstå, hvordan innovation processer (f.eks. gatesystemer eller Lean) skaber struktur og performanceeffekter. Hvordan kan bureaukrati være godt?

Ledelsesbarhed

At arbejde med at forstå, hvordan ledelse gøres muligt gennem ledelsesobjekter. Hvordan oversættes ledelsesværktøjer hos de involverede?

Iværksætteri

At arbejde med at forstå entreprenørskab som en proces. Hvordan man arbejder med sit projekt på en ikke-lineær måde: Hvordan skaber man interesse hos nogen eller noget, som ikke er interesseret?

Et marked som et netværk

At arbejde med at forstå, hvordan teknologi og marked samskabes. Hvad vil det sige, at en teknologi er bedst, og hvorfor er det ikke den ‘bedste’, som vinder?

Opening the black box

Claus J. Varnes is an Associate Professor in the Department of Marketing at Copenhagen Business School. After nearly 10 years of working for several companies and consultancies, he entered academia in 2001. Claus earned his BSc from the Aarhus School of Business and his MSc and PhD from Copenhagen Business School. As an educator and innovation strategist, he works with industry on research, consulting, coaching, and teaching.  

Until 2013, he was a partner in a consulting firm that advised on innovation management. Claus is a passionate lecturer. He consults and teaches executives (EMBA and MBD) as well as M.Sc. students about business development.  

He is on the scientific committee of the International Product Development Management Conference (IPDMC). 

Recent research projects

The Electric Vehicle

Actor Network Theory is used to study the disputes involved in the growth and decline of electric vehicles from 1897 to 1902. The innovator must address allegations and develop counter-innovations.

Portfolio Management Meetings as Conversations

The study examines the dynamics of dialogue in meetings and its performative nature. Conversations exist within a context and simultaneously influence that context.