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Den­nis Schoene­born

Professor

Topics
Social responsibility Communication Misinformation Discourse Qualitative methods Organisation

Primary research areas

Organization theory

Organizational communication

CSR/sustainability communication

Polarization of public discourses

New forms of organizing

I develop communication-focused explanations of organization

In my research, I develop communication-centred theories to explain organization and organizing phenomena. One upside of a communication-centred view is that it can help identify and explain organizing phenomena that occur beyond the boundaries of formal organization (e.g., hacker collectives, social media firestorms, etc.). I have added to this research area by putting forth the notion of organizationality (Dobusch & Schoeneborn, 2015; Schoeneborn, Kuhn & Kärreman, 2019), that is, the idea to consider organization as a matter of degree. In my current research I draw on this idea to explain how polarization "organizes" public discourses – and, in turn, how firms can navigate an increasing polarization of their communicative environment. Further research interests include how and under which conditions CSR/sustainability communication is likely to become performative, i.e. leads to its own fulfilment. 

In my empirical research, I primarily employ qualitative methods to explore the communicative constitution of organization, organizing, and organizationality. In the same context, I follow a pragmatic methodological stance that allows for bridging qualitative-inductive with quantitative-deductive approaches if suited to the questions at hand. 

My research has been published in the Academy of Management Review, Business Ethics Quarterly, Business & Society, Human Relations, Journal of Management Studies, Management Communication Quarterly, and Organization Studies, among other outlets. I used to serve as Associate Editor at Business & Society (2020 to 2023) and I currently serve as Associate Editor at Human Relations (since 06/2024).  

Recent research projects

The double edge of social media influencing: Participatory antagonism and communicative resilience in the Nordics

Funded by Nordforsk (2026 - 2029)
https://influ-nord.eu/

Corporate Sustainability Communication in an Age of Polarization (CS-CAP): Why Firms Either Engage in Stakeholder Dialogue or Retract to Strategic Silence

In collaboration with Prof. Dr. Elke Schüssler (Leuphana University of Lüneburg), funded by the German Research Foundation (DFG) (2026-2029)

Outside activities

Leuphana University of Lüneburg, 2018–2025

Visiting Professor

Leuphana University of Lüneburg, 2026–2029

DFG Mercator Fellow

Human Relations journal, 2024–present

Associate Editor