Ken­neth Dosan­jh

Kenneth Dosanjh is a senior lecturer at Copenhagen Business Academy. He has a strong academic background in Finance & Strategic Management and Marketing, as well as many years of teaching experience at international universities in Asia.

Kenneth has a keen interest in and academic engagement with the global economy, AI, marketing and social media.

My understanding of economics and strategic management, combined with my experience as an entrepreneur, has given me a practical approach as a tutor and facilitator

Micro- and macroeconomics

Statistics

Global economics

Social media / influencer marketing – key metrics for measuring social media performance

Digital marketing and economics

Email marketing and key metrics

Data analytics

I incorporate real-world examples into my teaching and combine theory with practice. I am an appointed external examiner with many years’ experience in conducting examinations.

I advise companies on operational optimisation, economics and the implementation of AI within their value chains.