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Morten Holm

Associate Professor

Subjects
Decision-making Strategy Financial management Valuation Business intelligence SME

Primary research areas

Management Accounting and value creation in Modern Enterprises

Modern enterprises face new challenges in terms of accounting for sustainability and innovation as well as the ongoing digitalization of cross-functional processes and the introduction of new digital business models. I study the impact of these changes on the finance function in general and the work of business finance professionals in particular

AI-enabled Peer Group Identification

Traditional industry codes have limitations as they are static and fail to reflect how modern firms operate across multiple sectors with different business models. AI technologies offer new opportunities: By leveraging NLP, machine learning, and advanced clustering techniques, we can develop more advanced peer groups and industry benchmarks

Auditor Stress

The auditing profession has a reputation for offering a “high stress” work environment. But are auditors more stressed than, say, lawyers and doctors? What causes stress in the auditing profession and what are the long-term consequences for society? I address these and other issues via large-sample research based on pseudonomized microdata from DST

I explore how technology yields new opportunities for finance professionals

I am a researcher but also a professional educator and entrepreneur in the areas of accounting and finance. I conduct my research at CBS and work with co-authors from around the world. I teach Master's, MBA and Diploma classes in management accounting, financial value creation, and related topics at CBS and perform guest lectures at other universities. I always cherish the opportunity to work with business professionals in companies as an instructor as well as on research projects. 

I believe the greatest societal impact can be achieved by educating curious, critical, and collaborative finance professionals and by working directly with practitioners on researching practical issues. I strive to live this vision through applied academic work but also by experimenting with new business ventures, creating innovative solutions that solve real-life issues based on my research. 

Links

Stradtech Solutions

Link to my business venture offering an app that empowers B2B advisors to create more value for banks and their clients
https://www.stradtech.dk/