HD2 Strategisk salg og marketing
Afgangsprojekt
About the course
Kronen på værket
I afgangsprojektet kombinerer du selvstændigt uddannelsens teoretiske og praktiske elementer.
Afgangsprojektet udarbejdes ud fra en selvvalgt erhvervsøkonomisk problemstilling som kan være en case fra din arbejdsplads eller en emne, som optager dig i dit arbejdsliv.
I afgangsprojektet skal du vise, at du kan identificere, analysere og vurdere løsningsforslag til en kompleks problemstilling og benytte den viden og de færdigheder, som du har opnået gennem din HD-uddannelse.
See the full course description in the course catalogueFacts
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What's next? Developing an AI-agile mindset
Exploring the potential shift from learning how to implement AI tools on a day-to-day basis to fostering leadership, teams and organisations that are prepared…
Flexible working is changing the workplace – and we’re paying for it with hot desks
Today, 41% of Danes take advantage of the opportunity to work from home. Concurrently, many companies are calling employees back to the office. How are these…
Power is a dirty word - but essential to leadership
Power is often associated with hierarchy and authority. But according to Professor MSO and organisational researcher Kristina Dahlin, understanding power is…
Agile and Adaptive Leadership in the 21st Century
In today’s ever-evolving business landscape, leadership is no longer a static concept; it’s a dynamic, agile, and adaptive force that guides organisations…
Geopolitics is a core task for businesses – not an afterthought
Trade policy is used as a power instrument, alliances are shifting, and conflicts hit supply chains and markets. That’s why geopolitics is a core task for top…
When Crisis Hits, Marketing Gets Cut – But Perhaps It Should Be the Opposite
Geopolitical uncertainty and slowing economic growth often lead to marketing budget cuts – but according to professor Peren Özturan, it might be wise to invest…
When economic thinking becomes too narrow to explain the real world
When economics is reduced to a single dominant way of thinking, we lose sight of the reality the discipline is meant to explain. A broader, historically…
When companies adopt robots, they often grow and hire more people
Many people associate robots with layoffs, but a new study from CBS shows that Danish companies that automate often hire more people
The most expensive mistake is not the error, but continuing it
Organisations ignore warnings and persist with failing projects for far too long. This can cost billions, and, in the worst cases, human lives. New research…
Corporate innovation has stalled – and AI risks deepening the challenge
Innovation spending is at an all-time high – yet true breakthroughs are becoming increasingly rare. In this article, CBS researcher Giacomo Marchesini explains…
Ledelse handler om relationer
Oplev 7 minutters sammendrag af forelæsning v/ professor emeritus Jan Molin på MMD’s ledelseskonference på Nationalmuseet i 2014. I lyset af den store…
Behavioural investing
Investing isn’t only driven by capital. Inspired by the field of behavioural finance, this event uncovered the hidden biases within both professional and personal investing.
FIFA World Cup: Who will be the financial winners and losers?
Two financial winners. Three losers. A new sporting structure and a new mixing of sport and politics. A sports economist at CBS takes stock ahead of the World Cup kick-off.
Building strategic confidence in an uncertain world with an EMBA from CBS
In a world marked by complexity and constant change, strategy is about more than grand plans. According to Professor Marie Louise Mors, it requires analytical…
Growing through open innovation
Open innovation is more than collaborative problem-solving – in fact, it can be a pivotal strategic initiative to evolve a business.
It takes a village: Implementing a new food strategy for a sustainable food system
Denmark has high ambitions for sustainable diets, while the path is clear, no one is taking the lead (yet).
Uniqlo has cracked the code to success
Change, evolution and sustainable design isn't just about looking rigidly at the future of innovation, quite the opposite. For one of the world's…
Not everything has to be a success to ultimately be decisive for the strategy
The "Museum of Strategic Projects" collects examples of projects which were not all successful from the beginning, but which ended up becoming…
How can service become a differentiator in a highly competitive market?
Putting the customers in the focus sounds obvious and there is no shortage in companies claiming to do so. While it is a huge effort to setup efficient…
The hidden drivers of the gender career gap
Researchers and business leaders point to parenthood, workplace structures and policy frameworks as drivers of the gender career gap. In Denmark, two-thirds of…
The Changing Landscape of Brand Leadership: Navigating Authenticity, AI, and Communities
In today’s fast-moving and highly competitive marketplace, brands are under more pressure than ever to stay relevant and impactful. Tilde Heding, Teaching…
Podcast: Escaping the Logic of Extraction
The ecological crisis is rooted in how we think. In The Ecology of Ideas podcast, CBS Associate Professor Attila Márton explores how new philosophies can…
Immigrants earn less and have limited access to high-paying jobs
On average, an immigrant in Denmark earns 9.2% less than an ethnic Dane. In other parts of Europe and North America, the gap is even wider. This is…
Is Your Strategic Toolbox Up to Date?
Navigating the profound geopolitical upheavals shaping the world today demands a solid – and perhaps reinforced – strategic toolbox. But what does this mean in…
We can learn from China
We are no longer ahead of China. It is not even a draw. We are in fact falling behind, says CBS researcher – and we need to acknowledge that because we need a change of strategy
Explainer: Co-leadership
What does it mean to run a co-led company? And what is the role of the leader? Hear guest lecturer at Master of Public Governance Ann-Christina Matzen An…
How An MBA Landed Me A Job With One Of The Biggest Danish Pharmaceutical Companies
Healthcare is one of the fastest-growing industries among MBA students. A recent BusinessBecause article highlights how an MBA from Copenhagen Business School …
Cláudia Alves: A Strategic Negotiator Driving Google’s Expansion - “Leadership is about influence, not just hierarchy”
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Danish ports: Expanding the focus from water to land
We can generate much more green growth and profits from our ports but this requires having a shared national vision. Achieving that, in turn, demands an…
From Sea to Strategy: Mattias Ottosson's Journey with the Blue MBA
Mattias Ottosson, HSE Delivery Manager at Noble Corp., focuses on long‑term safety strategies grounded in Human Organisational Performance and Safety II…
Being laid off affects women more severely than men
If women lose their job, the risk of long-term unemployment is markedly higher than for men. It affects mothers severely as they are twice as prone to long…
Skab robuste organisationer til en foranderlig og usikker verden
Hvordan kan danske organisationer og virksomheder, store som små, navigere i en verden, hvor intet er som før? CBS Professor MSO Morten Thanning Vendelø deler…
Alt skal ikke være en succes for i sidste ende at blive afgørende for strategien
”Museum of Strategic Projects” samler eksempler på projekter, som ikke alle var en succes fra begyndelsen, men som endte med at blive strategisk vigtige. Nogle…