Stra­tegic Man­age­ment

Course content

This course introduces you to the key principles of strategic management. The first four sessions focus on strategic analysis, covering the historical foundations of the subject. This includes business model analysis, market analysis, positioning, resources & capabilities, competitive advantage and strategic innovation. In the process, we will analyze and use some of the classic strategy tools and models. The subsequent sessions proceed to introduce and discuss contemporary topics in strategy. This includes topics such as competitive interactions, platform strategies, organizational structure and creativity, and evaluating novelty. The course gives an overview of the field and provides you with the tools and insights to rigorously analyze a company’s strategy and develop one yourself.