Course content
Background:
We are constantly surrounded by design— In our homes, in public spaces, in stores and restaurants and on our mobile devises. Designed objects and services are everywhere. But the quality of design varies widely. In this course we explore how design can add value for various stakeholders.
Design is not only creating beautiful objects and good services—design is also a tool and a way of thinking that can be used to approach many kinds of problems. Design can be the key to product innovation, successful businesses, and design has been acknowledged as a potential way for solving environmental and climate challenges.
Knowing the core value of design and being able to apply design in projects is expected to be a key skill for future business professionals. In this unique elective course, we will discuss competencies within the fields of design management, product design, interior design, and service design, and discuss how functional, symbolic, economic, hedonic, and environmental values can be created through design.
Master students will gain qualifications that enable them to participate in design discussions on a strategic level. The team behind the course are Christina Funder (crf.marktg@cbs.dk), Mia B. Münster (mmu.marktg@cbs.dk) and Jesper Clement (jc.marktg@cbs.dk). If you have further questions, feel free to contact one of us.
Course structure:
Students will work on a case of their own choosing. These cases will then form the basis of the written assignment. With guidance from the instructors, the students will analyze design and value perspectives in the case. Various methods to study design and value creation will be introduced. Since the cases are individually chosen it is expected that the students will search for relevant literature to provide both background and depth to their specific case.
See course description in course catalogue