MSc in Business Administration and Data Science
Data, Platforms and Digitalization
About the course
What you will learn
During the course, the students will develop analytical skills and abilities to assess market developments, and thereby, improve their capabilities to engage in individual and group decision making under uncertainty and solve specific business problems. Upon completion of the course the students will be able to develop and present concrete solutions to market problems and advise firms about how to deal with datafication challenges and opportunities.
- Explain how digitalization influences key economic theories and strategy tools
- Explain how digitalization influences markets, and firms through examples based on business cases or sectoral analysis.
- Use a set of theoretical tools to analyse the impact of digitalization in the markets
- Identify and reflect upon the strategic implications of digital transformation for the different market players