Cor­por­ate Strategy

Course content

This course takes a pragmatic approach towards the application of strategy in the corporate management context. The strategy topics of the course deal with the management of different businesses and product-market activities within the umbrella of the larger, typically multinational, enterprise. Hence, the course focuses on the effective management of business entities operating across different product-markets and thereby builds on the business strategy perspectives concerned with firm positioning in industry specific product-markets.

Effective corporate strategy relates to business expansion. One of the fundamental challenges is to lead and structure the firm so that its different parts provide a genuine contribution to global, corporate performance. Upon completion of this course the students should be equipped to address essential corporate strategy issues and analyze complex enterprises. As a result, students will be able to assess strategic risks and opportunities for the firm itself but also for its stakeholders, such as employees or investors, both nationally and internationally.