Ad­vanced Top­ics in In­ter­na­tion­al Busi­ness in Asia

Course content

The course focuses on the following issues faced by international business across emerging markets in Asia.

• Business Environment: How do emerging markets differ from established market economies? Why is the development of institutions so important? How do local business conditions impact on the strategies and operations of foreign and local companies? How do multinational enterprises manage their relationships with host governments? Entry Strategies in Emerging Markets: Why do multinational firms consider engaging in business in less advanced economies? How do they design their entry-strategy with respect to, for instance, entry mode and entry timing?
• Operating affiliates in emerging markets: What specific issues govern the relationship between headquarther and subsidiaries of multinational firms operating in emerging markets? How do firms (and subsidiaries) handle the gap in terms of culture and economic development between their country of origin and the host country?