Jes­per Aastrup

Having 20 years of experience working with Danish FMCG and grocery retail sectors in projects within the grocery supply chain, retailer-supplier relationships, market insights, and contract/competition law.

Key competencies are:

Grocery Supply Chains

Retailer-Supplier Relationships

Out-of-Stock

Category Management

Shopper Marketing

Efficient Consumer Response

Retail Marketing

Having worked full-time at CBS in research and teaching from 1996 to 2014 in various departments and positions. Currently an external lecturer freelance consultant, with main activity in ‘MLDK mærkevareleverandørerne’, an organization representing the interests of branded goods suppliers for grocery sectors.

Taught at CBS since 1996 and am a highly experienced teacher and advisor in bachelor, master, and diploma programs.