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Xu Li

Postdoc

Subjects
Decision-making Consumer behaviour Artificial intelligence Sustainability Social media Health Asia

Primary research areas

So­cial me­dia user be­ha­vi­or

User gen­er­ated con­tent (UGC), shar­ing, lik­ing, com­ment­ing, brows­ing, en­ga­ging with trends, self-present­a­tion, in­form­a­tion con­sump­tion, com­munity par­ti­cip­a­tion, and in­ter­ac­tion shaped by re­com­mend­a­tion al­gorithms and so­cial re­fer­ral sys­tems

Mo­bile health (mHealth) man­age­ment

In­tel­li­gent health in­form­a­tion present­a­tion, in­flu­ence on users’ healthy eat­ing be­ha­vi­ors, AI-driv­en diet menu re­com­mend­a­tion, per­son­al­ized nu­tri­tion ad­vice, phys­ic­al activ­ity pro­mo­tion

Emo­tions in on­line com­munit­ies

So­cial me­dia fa­tigue, eval­u­ation ap­pre­hen­sion, so­cial me­dia anxi­ety, im­pact on neg­at­ive user be­ha­vi­ors, psy­cho­lo­gic­al mech­an­isms of IS us­age

So­cial e-com­merce

Mar­ket­ing in­form­a­tion present­a­tion, in­form­a­tion seek­ing and shar­ing, im­pact on con­sumer be­ha­vi­ors, so­cial re­fer­ral re­ward design, user en­gage­ment op­tim­iz­a­tion, re­fer­ral sys­tem ef­fect­ive­ness

Em­power­ing health­i­er and sus­tain­able di­git­al liv­ing

My interests and exploration 

My research explores how technology and artificial intelligence can be harnessed to improve people’s everyday lives. By leveraging AI-powered and mobile health (mHealth) solutions, I seek to guide users toward healthier dietary habits, informed online social shopping, and balanced digital engagement. My long-term goal is to transform smartphones and apps into intelligent companions that foster personal well-being and sustainable lifestyles.  

 

Impact and Future Visions 

- Deepen understanding of human–AI interaction, digital interventions, and sustainable consumption. 

- Develop multi-dimensional methods to analyze how AI-driven information shapes user behavior. 

- Enable individuals to use social media and apps in healthier and more sustainable ways. 

- Provide evidence to guide policymakers and organizations in designing responsible AI systems. 

- Promote healthy diets and sustainable consumption, reducing waste and healthcare costs. 

Recent research projects

E-Health Man­age­ment

Util­iz­ing AI in Pro­mot­ing Sus­tain­able Con­sump­tion: The Im­pact of AI-powered In­form­a­tion Present­a­tion and Feed­back In­ter­ac­tion on User Healthy and Sus­tain­able Di­et­ary Be­ha­viours (E-Health Man­age­ment)