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Xu Li

Postdoc

Subjects
Decision-making Consumer behaviour Artificial intelligence Sustainability Social media Health Asia

Primary research areas

Social media user behavior

User generated content (UGC), sharing, liking, commenting, browsing, engaging with trends, self-presentation, information consumption, community participation, and interaction shaped by recommendation algorithms and social referral systems

Mobile health (mHealth) management

Intelligent health information presentation, influence on users’ healthy eating behaviors, AI-driven diet menu recommendation, personalized nutrition advice, physical activity promotion

Emotions in online communities

Social media fatigue, evaluation apprehension, social media anxiety, impact on negative user behaviors, psychological mechanisms of IS usage

Social e-commerce

Marketing information presentation, information seeking and sharing, impact on consumer behaviors, social referral reward design, user engagement optimization, referral system effectiveness

Empowering healthier and sustainable digital living

My interests and exploration 

My research explores how technology and artificial intelligence can be harnessed to improve people’s everyday lives. By leveraging AI-powered and mobile health (mHealth) solutions, I seek to guide users toward healthier dietary habits, informed online social shopping, and balanced digital engagement. My long-term goal is to transform smartphones and apps into intelligent companions that foster personal well-being and sustainable lifestyles.  

 

Impact and Future Visions 

- Deepen understanding of human–AI interaction, digital interventions, and sustainable consumption. 

- Develop multi-dimensional methods to analyze how AI-driven information shapes user behavior. 

- Enable individuals to use social media and apps in healthier and more sustainable ways. 

- Provide evidence to guide policymakers and organizations in designing responsible AI systems. 

- Promote healthy diets and sustainable consumption, reducing waste and healthcare costs. 

Recent research projects

E-Health Management

Utilizing AI in Promoting Sustainable Consumption: The Impact of AI-powered Information Presentation and Feedback Interaction on User Healthy and Sustainable Dietary Behaviours (E-Health Management)