fkmarktg

Department of Marketing

  • Center for Tourism and Hospitality Management (THM)
Florian
Kock
Professor
,
CENTER DIRECTOR, PhD


Room: SOL/D3.38
Tel:
+4538152126
E-mail: fk.marktg@cbs.dk
florian
Presentation

Florian is Professor of Tourism Management and director of the Center for Tourism and Hospitality Management (THM) at CBS. He is a behavioral scientist who uses psychology, biology and marketing insights to understand and improve human behavior in one the biggest and most complex industries: tourism and hospitality (travel and mobility, leisure, hotels, restaurants, events, sports). Florian seeks to advance managerial practice by collaborating with the tourism and hospitality sector through large-scale funded projects. Enabled by the Carlsberg Foundation, Florian is currently leading a research project with two postdocs, examining the meaning and value of coolness for business and society, with a focus on cool cities, personalities, and sustainable consumption behavior.


In his research, Florian strives to help managers, students, and researchers to understand the needs, feelings, and behaviors of tourists, guests and consumers, with the goal of creating better and more sustainable experiences. His research appears in the leading international journals, has been recognized with international and national awards (Tietgen Award 2022 or Desmond Slattery Award 2018) and is featured in media outlets (FAZ, DIE ZEIT, Politiken, DR, TV2). Florian serves on the editorial boards of the discipline's premier journals and as a referee for various national research organizations.

At CBS, he teaches courses on consumer psychology, tourism management, international marketing, and negotiation management.

Primary research areas
  • Evolutionary Psychology
  • Embodied Cognition
  • Consumer Behavior and Psychology
  • International and Cross-Cultural Marketing
  • Branding
  • Tourism Research
  • Quantitative Modelling
Administrative tasks
  • Co-chair of the Consumer Research Cluster (CRC)
  • Communication Manager of the Center for Tourism and Culture Management (TCM)
  • Elective Courses Coordinator
Social media
Link to this homepage
www.cbs.dk/en/staff/fkmarktg
Courses
  • Consumer Psychology
  • Future Marketing – Consumer Insights and Analytics
  • Global Marketing Management
  • Strategic Management in Service Firms
  • Understanding Consumers across Cultures
Supervision

Florian is currently supervising four Ph.D. students in the areas of consumer psychology and tourism.

Florian supervises ambitious theses in consumer behaviour, branding, tourism research, psychology and international marketing, with a focus on high academic quality and practical impact. Florian Kock prefers quantitative approaches. Contact Florian in good time before the actual start of your thesis with a proposal including an argumentation for its scientific relevance.

Other teaching activities
  • Royal Melbourne Institute of Technology (RMIT), Australia
  • Leuphana University Lüneburg, Germany
Selected publications

Alexander Josiassen; Florian Kock; A. George Assaf / In Times of War : Place Solidarity.
In: Annals of Tourism Research, Vol. 96, 9.2022

Journal article > peer review

Florian Kock / What Makes a City Cool? : Understanding Destination Coolness and its Implications for Tourism.
In: Tourism Management, Vol. 86, 10.2021

Journal article > peer review

Florian Kock / The Behavioral Ecology of Sex Tourism : The Consequences of Skewed Sex Ratios.
In: Journal of Travel Research, Vol. 60, No. 6, 7.2021, p. 1252-1264

Journal article > peer review

Florian Kock; Astrid Nørfelt; Alexander Josiassen; A. George Assaf; Mike G. Tsionas / Understanding the COVID-19 Tourist Psyche : The Evolutionary Tourism Paradigm.
In: Annals of Tourism Research, Vol. 85, 11.2020

Journal article > peer review

Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
In: Tourism Management, Vol. 81, 12.2020

Journal article > peer review

Publications sorted by:
2024
Florian Kock; Adiyukh Berbekova; A. George Assaf; Alexander Josiassen / Developing a Scale Is Not Enough: on the Importance of Nomological Validity
In: International Journal of Contemporary Hospitality Management, 12.2.2024
Journal article > peer review
Florian Kock; Albert George Assaf; Mike G. Tsionas; Alexander Josiassen; Marion Karl / Do Tourists Stand by the Tourism Industry? : Examining Solidarity During and After a Pandemic.
In: Journal of Travel Research, Vol. 63, No. 3, 3.2024, p. 696-712
Journal article > peer review
2023
Eva Lang; Alexander Josiassen; Florian Kock / A Bibliometric Analysis of Spiritual Tourism Research
In: 2023 Global Marketing Conference at Seoul Proceedings. ed. /Roland T. Rust; Renana Peres; Linda Robinson; Chizuru Nishio; Tony Garrett. Changwon : Global Alliance of Marketing and Management Associations 2023, p. 1087-1101 (Global Marketing Conference Proceedings)
Article in proceedings > peer review
Friedericke Kuhn; Florian Kock; Martin Lohmann / Personal Prestige through Travel? : Developing and Testing the Personal Prestige Inventory in a Tourism Context.
In: Consumer Behavior in Tourism and Hospitality, Vol. 18, No. 1, 2023, p. 1-16
Journal article > peer review
Astrid Nørfelt; Florian Kock; Ingo Oswald Karpen; Alexander Josiassen / Pleasure through Pain : An Empirical Examination of Benign Masochism in Tourism .
In: Journal of Travel Research, Vol. 62, No. 2, 2.2023, p. 448-468
Journal article > peer review
Eva Lang; Alexander Josiassen; Florian Kock / Spiritual Tourism : A Review and Synthesis.
In: Innovation-Driven Business and Sustainability in the Tropics: Proceedings of the Sustainability, Economics, Innovation, Globalisation and Organisational Psychology Conference 2023 (SEIGOP 2023). . ed. /Emiel L. Eijdenberg; Malobi Mukherjee; Jacob Wood. Singapore : Springer 2023, p. 175-186
Article in proceedings > peer review
Alexander Josiassen; Florian Kock; A. George Assaf; Adiyukh Berbekova / The Role of Affinity and Animosity on Solidarity with Ukraine and Hospitality Outcomes
In: Tourism Management, Vol. 96, 6.2023
Journal article > peer review
Marion Karl; Florian Kock; Alexander Bauer; Brent W. Ritchie; A. George Assaf / When the Future Is Now : An Experimental Study on the Role of Future Thinking and Affective Forecasting in Accommodation Decision-Making.
In: Journal of Travel Research, Vol. 62, No. 5, 5.2023, p. 969-988
Journal article > peer review
2022
Alexander Josiassen; Florian Kock; A. George Assaf / In Times of War : Place Solidarity.
In: Annals of Tourism Research, Vol. 96, 2022, 4 p.
Editorial > peer review
Mike G. Tsionas; A. George Assaf; Florian Kock / Measuring Managerial Ability in the Hotel Industry
In: International Journal of Hospitality Management, Vol. 103, 5.2022
Journal article > peer review
More results... (total 56 results)