fkmarktg

Department of Marketing

  • Center for Tourism and Culture Management (TCM)
Florian
Kock
Associate professor
,
PhD


Room: SOL/D3.38
Tel:
+4538152126
E-mail: fk.marktg@cbs.dk
florian
Presentation

Florian Kock is an Associate Professor of Marketing and Tourism at the Copenhagen Business School and has been a visiting research scholar at the Ross School of Business, University of Michigan (USA). Florian holds a Ph.D in Marketing from the Royal Melbourne Institute of Technology (Australia), a M.Sc. from the Copenhagen Business School (Denmark), and a B.Sc. from the University of Münster (Germany). Florian’s work has been recognized with various international awards. Before joining academia, Florian has worked as a marketing manager in the food industry in Germany, Italy, Denmark and Finland.

Florian works cross-disciplinary and combines social, evolutionary and cognitive psychology to understand pressing issues in tourism and consumer research. Florian conducts conceptual, quantitative and qualitative research in the areas of marketing, tourism and psychology, and publishes in top tier international journals. He serves on the editorial board of the Journal of Travel Research.

 

Primary research areas
  • Evolutionary Psychology
  • Embodied Cognition
  • Consumer Behavior and Psychology
  • International and Cross-Cultural Marketing
  • Branding
  • Tourism Research
  • Quantitative Modelling
Administrative tasks
  • Co-chair of the Consumer Research Cluster (CRC)
  • Communication Manager of the Center for Tourism and Culture Management (TCM)
  • Elective Courses Coordinator

 

Social media
Link to this homepage
www.cbs.dk/en/staff/fkmarktg
Courses
  • Consumer Psychology
  • Future Marketing – Consumer Insights and Analytics
  • Global Marketing Management
  • Strategic Management in Service Firms
  • Understanding Consumers across Cultures

 

Supervision

Florian is currently supervising four Ph.D. students in the areas of consumer psychology and tourism.

Florian supervises ambitious theses in consumer behaviour, branding, tourism research, psychology and international marketing, with a focus on high academic quality and practical impact. Florian Kock prefers quantitative approaches. Contact Florian in good time before the actual start of your thesis with a proposal including an argumentation for its scientific relevance.

 

Other teaching activities
  • Royal Melbourne Institute of Technology (RMIT), Australia
  • Leuphana University Lüneburg, Germany

 

Selected publications

Florian Kock; Alexander Josiassen; A. George Assaf; Ingo Karpen; Francis Farrelly / Tourism Ethnocentrism and its Effects on Tourist and Resident Behavior
In: Journal of Travel Research, Vol.58, Issue 3, 2019, p. 427-439

Florian Kock; Alexander Josiassen; A. George Assaf / The Xenophobic Tourist.
In: Annals of Tourism Research, Vol. 74, January 2019, p. 155-166.

Florian Kock; Alexander Josiassen; A. George Assaf / Scale Development in Tourism Research: Advocating for a New Paradigm.
In: Journal of Travel Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf / On the Origin of Tourist Behavior.
In: Annals of Tourism Research, 2018 (forthcoming)

Florian Kock; Alexander Josiassen; A. George Assaf / Advancing Destination Image: The Destination Content Model.
In: Annals of Tourism Research, Vol. 61, 11.2016, p. 28-44

Alexander Josiassen; Linda Woo; Florian Kock / The Imagery–Image Duality Model: An Integrative Review and Advocating for Improved Delimitation of Concepts.
In: Journal of Travel Research, Vol. 55, No. 6, 2016, p. 789-803

Publications sorted by:
2020
Robert Hoffmann; Thomas Chesney; Swee-Hoon Chuah; Florian Kock; Jeremy Larner / Demonstrability, Difficulty and Persuasion : An Experimental Study of Advice Taking.
In: Journal of Economic Psychology, Vol. 76, 1.2020
Journal article > peer review
Florian Kock; A. George Assaf; Mike G. Tsionas / Developing Courageous Research Ideas
In: Journal of Travel Research, Vol. 59, No. 6, 2020, 7 p., p. 1140-1146
Letter > peer review
A. George Assaf; Mike G. Tsionas; Florian Kock / Dynamic Quantile Stochastic Frontier Models
In: International Journal of Hospitality Management, Vol. 89, 8.2020
Journal article > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Florian Kock / How to Develop Original, Courageous Ideas in Business Marketing Research
In: Industrial Marketing Management, 2020, 4 p.
Editorial > peer review
Jin Sun Ahn; A. George Assaf; Alexander Josiassen; Melissa A. Baker; S. Lee; Florian Kock; Mike G. Tsionas / Narcissistic CEOs and Corporate Social Responsibility : Does the Role of an Outside Board of Directors Matter?.
In: International Journal of Hospitality Management, Vol. 85, 2.2020
Journal article > peer review
Florian Kock / Research Methods for Tourism Students, R. Durbarry (Ed.), Routledge, Abingdon (2018)
In: Tourism Management, Vol. 78, 6.2020
Book review > peer review
Florian Kock / The Behavioral Ecology of Sex Tourism : The Consequences of Skewed Sex Ratios.
In: Journal of Travel Research, 1.1.2020
Journal article > peer review
Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
In: Tourism Management, Vol. 81, 12.2020
Journal article > peer review
2019
Francis Farrelly; Florian Kock; Alexander Josiassen / Cultural Heritage Authenticity : A Producer View.
In: Annals of Tourism Research, Vol. 79, 11.2019
Journal article > peer review
Florian Kock; Torsten Ringberg / Embodied Cognition Effects on Tourist Behavior
In: Annals of Tourism Research, Vol. 78, 9.2019
Journal article > peer review
More results... (total 33 results)
Academic Interests


Outside activities