Adam Lind­green

Adam Lindgreen pursued undergraduate studies in chemistry and physics at Copenhagen University and engineering at the Engineering Academy of Denmark. He earned an M.Sc. in food science and technology from the Technical University of Denmark (1991), completing his thesis with Danida and Banco de Semillas Forestales in Nicaragua. He later obtained an MBA from the University of Leicester (1996; the UK) and a Ph.D. in marketing from Cranfield University (2000), including 18 months at the University of Auckland’s Business School (New Zealand). In 2024, he received an honorary doctorate from Democritus University of Thrace (Greece).

Adam Lindgreen’s academic career began at the Catholic University of Louvain (2000–2001; Belgium) and Eindhoven University of Technology (2002–2007, the Netherlands). He subsequently held professorships at Hull University Business School (2007–2010; the UK), the University of Birmingham (2010; the UK), and Cardiff Business School (2011–2016; the UK), where the Department of Marketing and Strategy under his leadership ranked first among research-intensive marketing departments in Australia, Canada, New Zealand, the United Kingdom, and the United States.

Since 2016, he has been Professor of Marketing at Copenhagen Business School (CBS), serving as head of the Department of Marketing (2016–2024). Under his leadership, research output grew dramatically, with publications in top-tier journals increasing by 400% between 2016 and 2022. For 2018–2023, the department ranked 8th globally on the MKTBig15 list.

He has also been Extraordinary Professor at the University of Pretoria’s Gordon Institute of Business Science (South Africa) since 2018 and joined its International Research Advisory Board in 2024. He has held 20+ visiting positions at institutions including the University of Auckland (New Zealand), Georgia State University (the US), HEC Paris (France), Insper (Brazil), Melbourne University (Australia), and Monash University (Australia).

His research appears in leading journals, including California Management Review, the Journal of Business Ethics, the Journal of the Academy of Marketing Science, the Journal of Management Studies, the Journal of Product Innovation Management, the Journal of Travel Research, the Journal of World Business, and Organization Studies, among others. He researches and publishes on topics including:

• advertising
• branding
• business-to-business marketing
• consumer research
• corporate social responsibility (CSR)
• customer relationship management
• luxury marketing
• relationship marketing
• sustainability
• strategy

Adam Lindgreen has received several awards, including Industrial Marketing Management’s “Outstanding Article” (2005) and the International Association for Business and Society’s “Outstanding Published Article” (2025). He serves on the boards of 14 journals and is editor-in-chief of Advances in Business and Management Research and was the first non-US academic to be co-editor-in-chief of Industrial Marketing Management (2015-2024), the world’s leading journal in business-to-business marketing. He is also co-editor-in-chief of Routledge’s Food and Agricultural Marketing series.

Lindgreen has received several awards, including Industrial Marketing Management’s “Outstanding Article” (2005) and the International Association for Business and Society’s “Outstanding Published Article” (2025). He serves on the boards of 14 journals and is editor-in-chief of Advances in Business and Management Research and co-editor-in-chief of Industrial Marketing Management. He is also co-editor-in-chief of Routledge’s Food and Agricultural Marketing series. He is the first and only non-US academic to hold the co-editorship of Industrial Marketing Management, and he is the incoming editor-in-chief of Advances in Business and Management Research.

He has taught across undergraduate, postgraduate, doctoral, and executive programs in Europe, Australasia, and the Middle East, earning Cardiff’s Dean’s Award for Excellence in Executive Teaching. He has supervised about 100 bachelor’s and master’s theses, guided four Ph.D. students to completion. At Eindhoven, he created a marketing program for industrial designers; at Cardiff, he contributed to the Exec MBA program and chaired the master’s Board of Studies. He has examined programs and dissertations (at all levels) at institutions worldwide, including the University of Bath, Australian National University, and University of Amsterdam.

Beyond academia, Lindgreen has contributed to archaeology and genealogy. He discovered and excavated major Stone Age settlements in Denmark, including the Sparegård kitchen midden, later protected as a national monument. As a genealogist, he has traced his ancestry to the 14th century and published extensively on methodology, population history, and family lineages in leading journals such as Personalhistorisk Tidsskrift and The Genealogist.