Department of Marketing

After studies in chemistry (Copenhagen University), engineering (the Engineering Academy of Denmark), and physics (Copenhagen University), Adam Lindgreen completed a M.Sc. in food science and technology at the Technical University of Denmark (in 1991). He also finished an MBA at the University of Leicester (in 1996). He received his Ph.D. in marketing from Cranfield University (in 2000), with 18 months spent at University of Auckland’s Business School.

Adam Lindgreen’s first appointments were with the Catholic University of Louvain (2000–2001) and Eindhoven University of Technology (2002–2007). Subsequently, he served as Professor of Marketing at Hull University’s Business School (2007–2010); at the University of Birmingham’s Business School (2010), where he also was the research director in the Department of Marketing; and at the University of Cardiff’s Business School (2011–2016). Under his leadership, the Department of Marketing and Strategy at Cardiff Business School ranked first among all research-intensive marketing departments in Australia, Canada, New Zealand, the United Kingdom, and the United States, based upon the hg indices of senior faculty.

Since 2016, Adam Lindgreen is Professor of Marketing at Copenhagen Business School, where he also heads the Department of Marketing. The department’s number of AJG 3/4/4* journal articles and that of AJG 4/4* journal articles have increased with 600% and 350%, respectively. About a third of faculty receives the department’s Certificate of Excellence in Teaching. In alignment with CBS’ strategy of applying for large-scale funding from a select list of prioritized funds, the department’s funding is significantly larger than that in previous years.

Since 2018, Adam Lindgreen also is Extraordinary Professor with University of Pretoria’s Gordon Institute of Business Science and a Visiting Professor with Northumbria University’s Newcastle Business School. He has held visiting positions with leading institutions, including Auckland University, Georgia State University, HEC Paris, Melbourne University, and Monash University.

Adam Lindgreen’s publications have appeared in leading academic journals, including Business Horizons, Business Strategy and the Environment, California Management Review, Entrepreneurship and Regional Development, Industrial Marketing Management, International Journal of Management Reviews, Journal of Advertising, Journal of Business Ethics, European Journal of Marketing, Journal of Marketing Management, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of World Business, Organization Studies, Psychology & Marketing, and Supply Chain Management: An International Journal, among others.

Adam Lindgreen’s 23 books include The Emergence and Rise of Relationship Marketing (published Ph.D. thesis; 2000), A Stakeholder Approach to Corporate Social Responsibility (with Kotler, Vanhamme, and Maon; 2012), Business Strategies for Sustainability (with Borland, Maon, Vanhamme, Ambrosini, and Palacios Florencio; 2018), Managing Market Relationships (2008), Memorable Customer Experiences (with Vanhamme and Beverland; 2009), Not All Claps and Cheers (with Maon, Vanhamme, Angell, and Memery; 2018), Public Value (with Koenig-Lewis, Kitchener, Brewer, Moore, and Meynhardt; 2019), and Sustainable Value Chain Management (with Maon, Vanhamme, and Sen; 2013).

In terms of knowledge exchange, Adam Lindgreen has undertaken joint research with organizations including Ahrend Produktiebedrijf, BBL, KPN Entercom Business Development, Medtronic Bakken Research Center, MG Rover Belux, Nederlandse Spoorwegen, Philips Automotive & Special Lighting, Philips Medical Systems, SABIC Europe, Stig Jørgensen & Partners, Stork Electronics, and Up Beat Co. One example includes the development for Philips Automotive & Special Lighting of a practical tool to question, identify, and prioritize critical aspects of customer-relationship management.

The recipient of the “Outstanding Article 2005” award from Industrial Marketing Management and the runner-up for the same award in 2016, Adam Lindgreen serves on the board of numerous scientific journals. He is co-editor-in-chief of Industrial Marketing Management. Furthermore, he is co-editor-in-chief of Routledge’s Food and Agricultural Marketing, a series of highly managerially relevant books published by Routledge.

Adam Lindgreen has taught marketing-related courses across undergraduate and postgraduate degree programs in Europe, Australia, and the Middle East; he also has taught on doctoral and executive degree programs. He has been awarded the Dean’s Award for Excellence in Executive Teaching at the University of Cardiff’s Business School. Adam Lindgreen has supervised 77 bachelor and master theses. He has seen four Ph.D. students through to successful completion, and he has examined seven Ph.D. theses at universities in Australia and Europe. Furthermore, he has served as an examiner (for dissertations, modules, and programs) at a wide variety of institutions. Prior to entering the academia, Adam Lindgreen taught chemistry, mathematics, and science at Herlufsholm Skole and Sorø Akademi.

Since 2016, Adam Lindgreen is a member of the International Scientific Advisory Panel of the New Zealand Food Safety Science and Research Centre (a partnership among government, industry organizations, and research institutions); since 2017, of the Chartered Association of Business Schools’ Academic Journal Guide (AJG) Scientific Committee in the field of marketing; and since 2020, of Det videnskabelige Råd for Lex.dk.

Beyond academic contributions to marketing, Adam Lindgreen has discovered and excavated settlements from the Stone Age in Denmark, including the only major kitchen midden–Sparegård–in the south-east of Denmark. Because of its importance, the kitchen midden was later excavated by the National Museum and then protected as a historical monument for future generations. He is also an avid genealogist, having traced his family back to 1390/1395 and published widely in leading academic journals (Personalhistorisk Tidsskrift, and The Genealogist, as well as the more popular Slægt & Data) related to methodological issues in genealogy, accounts of population development, and particular family lineages.