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Event 24 November 2026, 16:00-17:00

Bey­ond the Hype: How Lead­ers Cre­ate Value with Gen­er­at­ive AI?

Join CBS MBA Programmes for an engaging webinar exploring how organisations can identify, evaluate, and scale AI initiatives that create real business value.

Register here
Time
24 November 2026, 16:00-17:00
Location
Online
Format
Webinar
Host
CBS MBA Programmes
Language
English
Price
Free

Join Copenhagen Business School MBA Programmes for this webinar
 

How can leaders harness AI to create lasting strategic advantage? 

In this webinar, we bring this challenge to life through cases, including Singapore’s DBS bank's AI journey and the ethical implications of Salesforce Agentforce, connecting cutting-edge research with the decisions leaders face today.

Key takeaways will be:

- Spotting high-value AI opportunities: Identify where GenAI can create strategic value.
- Making smarter technology decisions: Evaluate AI investments based on business value, feasibility, and risk.
- Leading AI-enabled transformation: Turn promising AI initiatives into organizational change.

The Digitalization course equips CBS MBA students to engage with technology choices, capture new opportunities, and lead transformation in an AI-driven business landscape.

Programme

16:00 – 16:05 Welcome and introduction to CBS MBA Programmes

16:05 – 16:40 Leading Digital Transformation in the Age of Generative AI, Professor Rony Medaglia, CBS

16:40 – 17:00 Questions from the audience

Meet the speak­er

Page

Rony Medaglia

Professor

Professor Rony Medaglia is one of Europe’s leading voices on the intersection of digital transformation, artificial intelligence, and public policy. As Professor at Copenhagen Business School’s Department of Digitalization, his work focuses on how organisations and governments can harness AI and digital technologies responsibly to create value while maintaining trust, transparency, and accountability.

rm.digi@cbs.dk

More info