Explore our knowledge

BSc in Business Administration and Service Management

Strategy in a Ser­vice Per­pect­ive

About the course

Topics
Strategy

Course content

Why are some organizations more successful than others? To succeed, managers must develop the resources and capabilities needed to gain and sustain an advantage in competitive environments. How the organizations attempt to build such competitive advantages constitutes the essence of their strategy. In this course, we will cover a set of frameworks and concepts explaining what drives firms’ success. We will explore the concept of strategic management through case analyses, and we will learn how to define the basic directions and goals of an organization according to its environment, its industry and market structure, and its own strengths and weaknesses. The ultimate goal of this introductory course is to improve your decision-making and critical thinking capabilities through the acquisition and internalization of strategy tools and through active discussion and debate with peers.

See the full course description in the course catalogue

What you learn

To pass the course, the student should meet the following learning objectives with no or only minor mistakes or errors:

  • Explain major theories of competitive, corporate, and non-market strategy in service contexts
  • Analyze real-world strategic challenges using relevant strategy theories, concepts, and frameworks
  • Apply strategy tools to explain differences in firm performance across organizations
  • Diagnose strategic problems and communicate evidence-based conclusions effectively in written and oral formats, including collaboration with peers
  • Develop and justify strategic recommendations while accounting for the complexity and uncertainty of strategic decision-making

Course prerequisites

Students not enrolled in BSc in Business Administration & Service Management must document A level in English equal to TOEFL 575 and A level in mathematics equal to Danish level B.

Facts

Level
Bachelor
Type
Mandatory course
ECTS
7.5
Course code
BSEMO2522U
Teaching periods
Spring – 4th quarter
Academic year
2026/2027
Status
Available places
Teaching language
English
Teaching Format
Hybrid
Exams
  • Active participation
    Individual exam, summer
Assessment
  • Passed / not passed