Stra­tegic Man­age­ment

Course content

This is the first strategic management course in the programme. The aim is to provide students with a strong theoretical foundation in the strategy field. Accordingly, the course covers a range of strategy topics and perspectives to provide a holistic view of the field.

Strategy concerns the management of businesses and product-market activities within the broader, typically multinational, enterprise. The course therefore focuses on business strategy perspectives on competitive advantage in industry-specific product markets. Managers require a strong theoretical foundation to design and improve strategic choices. Upon completion of the course, students should be well equipped to address core strategy issues and analyse different strategies through multiple theoretical lenses. This theory-guided approach supports critical reflection on firm practices and the identification of new, entrepreneurial opportunities.

The course uses a combination of theory and case studies to support active learning and classroom discussion. To ensure an effective mix of frameworks and perspectives, the course comprises 10 lectures complemented by 8 exercise sessions. Students will be challenged to develop logically grounded reasoning about strategic decisions, consider the boundaries of existing theoretical frameworks, and envision meaningful extensions. Topics and readings for each session are published in the course outline on Canvas.