About the course

Topics

Statistics Quantitative methods

Course content

This course provides an amicable introduction to the core concepts of statistics. Focusing on understanding and application, this course is accessible to students without a strong mathematical background. Starting from the basics of understanding and describing quantitative information and probabilities, the course will cover the essential aspects of statistics, such as sampling theory, statistical inference, and null-hypothesis testing. Students will learn to use analytical software and acquire the ability to answer quantitative research questions using the appropriate techniques. Methods of analysis are oriented towards consumer research and include the study of group differences, relationships, and multivariate analyses. Strengthening skills to read, evaluate, and communicate the results of statistical analyses will enhance students' ability to use quantitative data in a meaningful way. Students will become familiar with the use of basic mathematical notations and learn to solve simple problem sets linked to statistical questions.

See the full course description in the course catalogue

What you learn

To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:

display an understanding of statistical terminology, processes and theories
understand simple mathematical notation to read and express statistical problems
inspect, manipulate and analyze data using statistical software
independently conduct and justify statistical analyses for given data
critically reflect on statistical analyses and communicate their results in clear language

Facts

Level

Bachelor

Type

Mandatory course – also offered as elective

ECTS

7.5

Course code

BMAKO1041U

Teaching periods

Spring – semester

Academic year

2026/2027

Status

Available places

Language

English

Teaching type

Hybrid

Exam

Written exam on campus
Individual exam, summer

Assessment

7 point grading scale