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Cand.merc.(kom.) – erhvervsøkonomi og virksomhedskommunikation

So­ci­et­al Act­ors, Is­sues and Agen­das

About the course

What you learn

  • demonstrate knowledge and understanding of key theories and perspectives on business as a societal actor and on the formation of public issues involving multiple actors
  • demonstrate understanding of how diverse societal actors (e.g. firms, governments, NGOs, media, citizens) participate in and shape contested issue fields
  • apply relevant theories and perspectives to analyze empirical cases in a theoretically informed manner that goes beyond descriptive or common-sense accounts
  • analyze the development of public issues by identifying competing agendas, underlying tensions, and power relations across economic, political, and cultural contexts
  • identify, select, and use relevant contextual information to support case-based analysis
  • communicate analyses and reflections clearly, accurately, and coherently, using appropriate academic concepts and terminology, both orally and in writing