Cand.merc.(kom.) – erhvervsøkonomi og virksomhedskommunikation
Societal Actors, Issues and Agendas
About the course
What you learn
- demonstrate knowledge and understanding of key theories and perspectives on business as a societal actor and on the formation of public issues involving multiple actors
- demonstrate understanding of how diverse societal actors (e.g. firms, governments, NGOs, media, citizens) participate in and shape contested issue fields
- apply relevant theories and perspectives to analyze empirical cases in a theoretically informed manner that goes beyond descriptive or common-sense accounts
- analyze the development of public issues by identifying competing agendas, underlying tensions, and power relations across economic, political, and cultural contexts
- identify, select, and use relevant contextual information to support case-based analysis
- communicate analyses and reflections clearly, accurately, and coherently, using appropriate academic concepts and terminology, both orally and in writing