Ser­vice Man­age­ment Found­a­tions

Course content

This is an introductory course that explains the significance and diversity of services in contemporary digitalised and globalised markets. As service businesses face many challenges and opportunities, managers require advanced knowledge and skills necessary for evaluating the importance of factors that (re)shape business environments. This course provides knowledge that familiarize students with key principles of service management and provides foundational concepts useful for evaluating how service characteristics and organizational factors contribute to attaining success.

The course consists of 4 modules addressing: (1) general introduction to service management, (2) service management in the context of tourism and culture sectors, (3) management of digital services, (4) management of service innovation. Each module provides a succinct yet comprehensive introduction to general notions relevant for the study program (service management) and its relevance for fields of specialized knowledge represented by three profiles provided throughout the study (tourism and culture, digitalization and innovation). The main objective of the course is to discusses and relate the importance of services to the context of each field of study (see 2, 3, 4 above).