Minor in Data, Mar­ket­ing and Man­age­ment

Course content

Purpose

Most larger organizations, whether in the public or the private sector, engage in efforts to innovate and transform their operations through digital solutions and data-driven processes. To understand the challenges and opportunities for the increasingly digital organization, candidates require rich insights into processes of data retrieval, analysis, and application, as well as a solid understanding of the impact of digitalization on the nature of work. 

Candidates with this profile are developing competences fit to use in work as project manager, IT and management consultancy, project leads in marketing and data analysis, as well as CIOs, CDOs, etc. in small, medium-sized, or larger organizations.

Content

This minor brings together three courses that address emergent technical and business issues of relevance for organizations focusing on how to develop their analytical proficiency in the use of data and data analysis for understanding and developing their position within increasingly dynamic market structures. At the same time, the minor focuses on understanding and sustainably managing challenges and opportunities presented by digital technologies in terms of their impact on labor, new forms of work, and leadership.

In this minor students study both the theoretical bases and strategic skills needed to engage in digital transformation efforts in organizational settings. These competencies build on insights from technical and operational approaches to digital technologies and data, combining them with core business and management subjects.

Prerequisites for registering for the exam - compulsory activities

Digital Marketing Strategy and Technology and Digital Tranformation of Work have compulsory assignments or requirements about active class participation. Further specifications and regulations are listed in the relevant course description.