Entrepreneur­ship in Cul­ture and Tour­ism, 2nd Year Pro­ject

Course content

The course provides the students with the theoretical and conceptual frameworks to discuss, analyse and manage cultural entrepreneurship and tourism business. It provides competences to formulate and develop entrepreneurial processes and to apply these to empirical cases within the interrelated fields of tourism, arts and culture. The course introduces four approaches to tourism business and cultural entrepreneurship: 1) tourism businesses as potential contribution to sustainable development through social entrepreneurship, 2) cultural entrepreneurship as managerially driven endeavours to change and renew cultural institutions as tourist destinations, 3) tourism and cultural entrepreneurship as politically and economically driven endeavours to initiate and support urban and regional development and 4) cultural entrepreneurship as socially driven endeavours to advocate community identity and increase diversity in artistic and cultural expressions. The course links these approaches to globalisation with a specific focus on new social media and technologies, cultural and identity studies, and the opportunities offered by a global economy. In terms of pedagogics, the course requires the students to initiate, organise and assess tourism business and cultural projects.