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BSc in Business Administration and Service Management

Co-cre­ation, Ad­op­tion and Dif­fu­sion of Ser­vice In­nov­a­tions

About the course

Topics
Service management Consumer behaviour Innovation

Course content

Success or failure of service innovations relies greatly on the ability of managers to understand and involve end-users in value creation. Furthermore, durable success of innovations depends on how well they are adopted by markets and how their diffusion evolves over time. This course takes a point of departure in user-driven perspectives on innovation and provides students with concepts and methods to understand the dynamic relationship between service businesses and customers. Furthermore, the course explores and presents current trends in consumption and discusses their impact on innovation adoption and diffusion. Presented with theoretical and practical approaches that emphasize user involvement, students will learn and analyse organizational and contextual conditions that facilitate or hinder successful innovation diffusion.  

See the full course description in the course catalogue

What you learn

To achieve the grade 12, the student should meet the following learning objectives with no or only minor mistakes or errors:

  • Explain key theories, models and concepts related to service innovation and discuss how co-creation, adoption, and diffusion processes influence the development and implementation of new services
  • Identify and critically analyze how customers, employees, managers, partners, and other stakeholders contribute to the co-creation, adoption, and diffusion of service innovations
  • Apply relevant theories and models to evaluate real-world service innovation cases and discuss factors that facilitate or hinder co-creation, adoption, and diffusion outcomes

Course prerequisites

Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575

Facts

Level
Bachelor
Type
Mandatory course
ECTS
7.5
Course code
BSEMO2572U
Teaching periods
Autumn – 2nd quarter
Academic year
2026/2027
Status
Available places
Teaching language
English
Teaching Format
Hybrid
Exams
  • Oral exam on campus
    Individual exam, winter
Assessment
  • 7 point grading scale