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Joo Young Kim

Postdoc

Emner
Forbrugeradfærd Kunde Turisme Kunstig intelligens Klima Psykologi

Primary research areas

Evol­u­tion­ary psy­cho­logy in tour­ism
Ex­am­ine how mat­ing motives, child­hood so­cioeco­nom­ic status, and en­vir­on­ment­al risks in­flu­ence des­tin­a­tion choice, travel in­ten­tions, and in­sur­ance de­cisions.
Cli­mate, emo­tion & sus­tain­able lux­ury
Study how cli­mate sa­li­ence and emo­tion­al re­sponses in­flu­ence pref­er­ences across lux­ury hos­pit­al­ity formats.
Ex­per­i­ment­al stud­ies
Mainly us­ing ex­per­i­ment­al design and data ana­lys­is to ex­am­ine AI’s in­flu­ence on travel de­cisions, scarcity fram­ing, travel well-be­ing (in­clud­ing sleep), and travel-risk man­age­ment prompts.

I in­vest­ig­ate fun­da­ment­al dif­fer­ences in trav­el­er be­ha­vi­or.

I am a consumer psychologist dedicated to improving travelers’ wellbeing and the overall quality of their journeys. My research examines how human behavior, biological dispositions, emotions, and emerging technologies shape travel decisions, with the aim of fostering healthier, more enjoyable, and more meaningful experiences. 

By investigating how decision uncertainty, biological traits, environmental awareness, and digital tools influence choices, my work generates practical insights that help tourism operators and service providers design experiences that enhance wellbeing, reduce stress, and encourage responsible travel. Ultimately, I seek to translate psychological research into tangible improvements in the quality of travel, supporting a tourism sector that benefits both individuals and society at large.