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Günter Prockl

Associate Professor

Subjects
Change management Supply chain Logistics Digitalisation Transport Business intelligence

Primary research areas

Digital Supply Chain of the Future

Exploring the dynamic interplay between physical and digital components in delivering exceptional products and services to customers.

Ecosystems and Business Model Innovation

Researching actor’s value creation models within ecosystems and applications of digital technologies in logistics and SCM. A specific focus is on logistics service providers, 3PL and related actors

Rural and Smart Urban Supply Chains

Researching the potentials of (digital and management) technologies in the context of unconventional or challenging supply chain configurations – referring e.g. to challenges, technologies and related business solutions for the last mile in urban or rural contexts

Compliance and Reporting Challenges in the Supply Chain

The increasing requirements for transparency, resilience and (cyber) security imply a number of challenges for supply chain actors and related research

I look for business solutions that deliver!

Years of work in client oriented, science based consulting, before on industry shop floors in production planning and control, but as well years of academic experience as doctorand, habilitand, associate, adjunct and professor at different university chairs, find its expression in research on theoretical and practical key challenges regarding the management, services and operations in supply chains and logistics. 
Some specific topics relate to business models of key actors, processes and network structures, (human) resources in logistics, sustainability or the application of related ICT. Approaches are in consequence often characterized as interdisciplinary work but always target on the management aspects in the field.

Recent research projects

NextLogic