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Günter Prockl

Associate Professor

Subjects
Change management Supply chain Logistics Digitalisation Transport Business intelligence

Primary research areas

Di­git­al Sup­ply Chain of the Fu­ture
Ex­plor­ing the dy­nam­ic in­ter­play between phys­ic­al and di­git­al com­pon­ents in de­liv­er­ing ex­cep­tion­al products and ser­vices to cus­tom­ers.
Eco­sys­tems and Busi­ness Mod­el In­nov­a­tion
Re­search­ing act­or’s value cre­ation mod­els with­in eco­sys­tems and ap­plic­a­tions of di­git­al tech­no­lo­gies in lo­gist­ics and SCM. A spe­cif­ic fo­cus is on lo­gist­ics ser­vice pro­viders, 3PL and re­lated act­ors
Rur­al and Smart Urb­an Sup­ply Chains
Re­search­ing the po­ten­tials of (di­git­al and man­age­ment) tech­no­lo­gies in the con­text of un­con­ven­tion­al or chal­len­ging sup­ply chain con­fig­ur­a­tions – re­fer­ring e.g. to chal­lenges, tech­no­lo­gies and re­lated busi­ness solu­tions for the last mile in urb­an or rur­al con­texts
Com­pli­ance and Re­port­ing Chal­lenges in the Sup­ply Chain
The in­creas­ing re­quire­ments for trans­par­ency, re­si­li­ence and (cy­ber) se­cur­ity im­ply a num­ber of chal­lenges for sup­ply chain act­ors and re­lated re­search

I look for busi­ness solu­tions that de­liv­er!

Years of work in client oriented, science based consulting, before on industry shop floors in production planning and control, but as well years of academic experience as doctorand, habilitand, associate, adjunct and professor at different university chairs, find its expression in research on theoretical and practical key challenges regarding the management, services and operations in supply chains and logistics. 
Some specific topics relate to business models of key actors, processes and network structures, (human) resources in logistics, sustainability or the application of related ICT. Approaches are in consequence often characterized as interdisciplinary work but always target on the management aspects in the field.

Publications

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2025

The Digital Supply Chain of the Future

From Drivers to Technologies and Applications

Alexander Pflaum

Gün­ter Pro­ckl, Associate Professor

Freimut Bodendorf

Haozhe Chen
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2025

Supply Chain & Digital Twins

Mature Enough?

Gün­ter Pro­ckl, Associate Professor

Yanis Bouras

Tho­mas Jen­sen, Postdoc

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2025

Implementing Carbon Accounting in the Supply Chain

Shedding Light on Activities, Resources, and Actors in the Context of Scope 3 Emissions

Gün­ter Pro­ckl, Associate Professor

Marcel Papert

Eva Mante

Elena Goldmann

Amogh M. Tamhankar
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Recent research projects

NextLo­gic