Center for Tourism and Culture Management (TCM)
ABOUT the Center for Tourism and Culture Management
The Center for Tourism and Culture Management (TCM) was established in 2005 and is associated with the Department of Marketing. Our members continuously conduct cutting-edge research and publish the findings in the top tourism-journals Annals of Tourism Research, Journal of Travel Research, Tourism Management and International Journal of Hospitality Management, as well as in leading marketing journals.
Our research and teaching addresses relevant issues in the field of tourism with rigorous qualitative and quantitative methods. Although we study and offer courses on a broad range of topics, our particular focus is on tourist behavior and decision-making, destination image and branding, measuring tourism performance and consumer culture theory.
Supported by the Danish Research Council (Innovationsfonden) TCM currently leads a major research project called UMAMI which focuses on Chinese tourists and their international travel. For this project TCM has partnered with the most important tourism organizations in Denmark: VisitDenmark, Wonderful Copenhagen, VisitNorthSealand, and Visitcarlsberg. The project also involves excellent DTU reseaerchers. Please see UMAMI website for further information.
The center is world-leading in the study of tourist behavior, and we are striving for excellence in tourism research and are inspired by the quest for new intellectual insights and powerful solutions, both for academics and tourism managers.