ajmarktg

Department of Marketing

  • Center for Tourism and Hospitality Management (THM)
Alexander
Josiassen
Professor
,
Centre Director


Room: SOL/C3.25
Tel:
+4538152159
E-mail: aj.marktg@cbs.dk
aj
Presentation

Alexander holds a PhD from Melbourne University in Melbourne, Australia. Alexander is Professor, and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark.

His research focuses on consumer/tourist behavior, and on firm strategy and creating competitive advantages. He has published on these topics in the most prestigious international marketing (e.g. Journal of Marketing) and tourism journals (e.g. Journal of Travel Research and Annals of Tourism Research), and he is also the author of one of the leading textbooks on global marketing management. Alexander has won several national (Tietgen’s Gold Medal) and international awards (e.g. Goeldner’s Award of Excellence).

Alexander’s main teaching interest is also in the area of global marketing management. In terms of supervision, you are welcome to make contact if you are ambitious and looking for a Thesis supervisor.

Primary research areas
  • Cross-cultural and international marketing
  • Consumer behavior
  • Marketing theory and marketing strategy
  • Quantitative Modelling
  • Service Research
  • Tourism and Hospitality Management
Administrative tasks

Director of the Center for Tourism and Culture Management.

 

Link to this homepage
www.cbs.dk/en/staff/ajmarktg
Courses

Global marketing management
Consumer psychology
Understanding consumer across cultures

Supervision

Supervises broadly in topics in marketing and tourism, with a focus on academic quality and practical impact. Contact me if you are ambitious and looking for a supervisor.

Selected publications

Assaf, A. G., Josiassen, A., Woo, L., Agbola, F. W., & Tsionas, M. (2017), “Destination characteristics that drive hotel performance: A state-of-the-art global analysis,” Tourism Management.

Kock, F., Josiassen, A., & Assaf, A. G. (2016), “Advancing destination image: The destination content model,” Annals of Tourism Research.

Josiassen, Alexander, Albert Assaf, Linda Woo, and Florian Kock (2016), “The Imagery-Image Model: Revisiting Destination Image,” Journal of Travel Research.

Assaf, Albert, and Alexander Josiassen (2016), “Frontier Analysis: A State of the Art Review and Meta-Analysis,” Journal of Travel Research.

Assaf, Albert, Josiassen, Alexander, and Frank Agbola (2015), “Attracting International Hotels: Locational Factors that Matter Most,” Tourism Management.

Josiassen, Alexander, and A. George Assaf (2013), “Look at Me - I am Flying: The Influence of Social Visibility of Consumption on Tourism Decisions,” Annals of Tourism Research.

Assaf, A. George, Alexander Josiassen, Brian Ratchford, and Carlos Pestana (2012), “Internationalization in Retailing: A Dynamic Bayesian Model,” Journal of Retailing.

Assaf, George A and Alexander Josiassen (2012), “Identifying and Ranking the Determinants of Tourism Performance: A Global Investigation,” Journal of Travel Research.

Josiassen, Alexander (2011), “Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Test in the Netherlands,” Journal of Marketing.

Josiassen, Alexander, A. George Assaf, and Ingo Karpen (2011), “Consumer Ethnocentrism and Willingness to Buy: Analyzing the Role of Three Demographic Consumer Characteristics,” International Marketing Review.

Publications sorted by:
2024
VGR Chandran; Tariq Ahmed; Fedwa Jebli; Alexander Josiassen; Eva Lang / Developing Innovation Capability in the Hotel Industry, Who and What is Important? : A Mixed Methods Approach.
In: Tourism Economics, Vol. 30, No. 3, 5.2024, p. 728-748
Journal article > peer review
Florian Kock; Adiyukh Berbekova; A. George Assaf; Alexander Josiassen / Developing a Scale Is Not Enough : On the Importance of Nomological Validity.
In: International Journal of Contemporary Hospitality Management, 12.2.2024
Journal article > peer review
Florian Kock; Albert George Assaf; Mike G. Tsionas; Alexander Josiassen; Marion Karl / Do Tourists Stand by the Tourism Industry? : Examining Solidarity During and After a Pandemic.
In: Journal of Travel Research, Vol. 63, No. 3, 3.2024, p. 696-712
Journal article > peer review
Alexander Josiassen; Anne-Marie Hede; Metin Kozak; Florian Kock; Albert Assaf / Place Solidarity : A Case of the Türkiye Earthquakes.
In: Annals of Tourism Research Empirical Insights, Vol. 5, No. 1, 5.2024
Journal article > peer review
2023
Eva Lang; Alexander Josiassen; Florian Kock / A Bibliometric Analysis of Spiritual Tourism Research
In: 2023 Global Marketing Conference at Seoul Proceedings. ed. /Roland T. Rust; Renana Peres; Linda Robinson; Chizuru Nishio; Tony Garrett. Changwon : Global Alliance of Marketing and Management Associations 2023, p. 1087-1101 (Global Marketing Conference Proceedings)
Article in proceedings > peer review
Manisha Agarwal; Philip L. Pearce; Hera Oktadiana; Abhishek Singh Bhati; Alexander Josiassen / Does the Travel Career Pattern Model Work for Repeat Tourists?
In: Tourism Recreation Research, 8.8.2023
Journal article > peer review
Antonia Erz; Ben Marder; Robert J. Angell; Alexander Josiassen / Doin’ it for the ‘Gram : The Effect of Anticipated Instagrammability on Consumer Preferences.
Paper presented at The European Association for Consumer Research Conference. EACR 2023, 2023
Paper > peer review
Nanna Blicher Albert; Anne Jacobine Erlang Christiansen; Alexander Josiassen / Pandemic Echo : The Role of Increasing Consumer Demands Regarding E-Commerce Capabilitites in the Fashion Industry.
In: 2023 Global Marketing Conference at Seoul Proceedings. ed. /Roland T. Rust; Renana Peres; Linda Robinson; Chizuru Nishio; Tony Garrett. Changwon : Global Alliance of Marketing and Management Associations 2023, p. 613-620 (Global Marketing Conference Proceedings)
Article in proceedings > peer review
Astrid Nørfelt; Florian Kock; Ingo Oswald Karpen; Alexander Josiassen / Pleasure through Pain : An Empirical Examination of Benign Masochism in Tourism .
In: Journal of Travel Research, Vol. 62, No. 2, 2.2023, p. 448-468
Journal article > peer review
Eva Lang; Alexander Josiassen; Florian Kock / Spiritual Tourism : A Review and Synthesis.
In: Innovation-Driven Business and Sustainability in the Tropics: Proceedings of the Sustainability, Economics, Innovation, Globalisation and Organisational Psychology Conference 2023 (SEIGOP 2023). . ed. /Emiel L. Eijdenberg; Malobi Mukherjee; Jacob Wood. Singapore : Springer 2023, p. 175-186
Article in proceedings > peer review
More results... (total 77 results)
Research Projects
Outside activities

No outside activities to report