Department of Marketing

Associate professor

Room: SOL/C3.25
+45 38152159
E-mail: aj.marktg@cbs.dk
Alexander Josiassen; A. George Assaf; Ljubica Knezevic Cvelbar / CRM and the Bottom Line : Do All CRM Dimensions Affect Firm Performance?.
In: International Journal of Hospitality Management, Vol. 36, 1.2014, p. 130-136
Journal article
A. George Assaf; Alexander Josiassen; David Gillen / Measuring Firm Performance : Bayesian Estimates with Good and Bad Outputs.
In: Journal of Business Research, Vol. 67, No. 6, 6.2014, p. 1249-1256
Journal article
Anne Veith; Albert Assaf; Alexander Josiassen / Facilitating Value Co-Creation : Gaining a Competitive Advantage Through Differentiation.
In: Proceedings of the International Conference on Management, Leadership and Governance. ed. /Vincent Ribiere; Lugkana Worasinchai. Reading : ACAD Conferences Ltd 2013, p. 320-328
Article in proceedings
Alexander Josiassen; George Assaf / Look at Me - I am Flying : The Influence of Social Visibility of Consumption on Tourism Decisions.
In: Annals of Tourism Research, Vol. 40, 1.2013, p. 155-175
Journal article
Alexander Josiassen; Bryan A. Lukas; Gregory J. Whitwell; A. George Assaf / The Halo Model of Origin Images : Conceptualisation and Initial Empirical Test.
In: Journal of Consumer Behaviour, Vol. 12, No. 4, 7.2013, p. 253-266
Journal article
Alexander Josiassen; Ingo O. Karpen; A. George Assaf / Does Private Versus Public Consumption Moderate the Product-Country Image Purchase Intentions Relationship?
Paper presented at 2012 Global Marketing Conference at Seoul, Seoul, Sydkorea. 2012
A. Georg Assaf; Alexander Josiassen / European vs. U.S. Airlines : Performance Comparison in a Dynamic Market.
In: Tourism Management, Vol. 33, No. 2, 2012, p. 317-326
Journal article
A.George Assaf; Alexander Josiassen / Identifying and Ranking the Determinants of Tourism Performance : A Global Investigation.
In: Journal of Travel Research, Vol. 51, No. 4, 2012, p. 388-399
Journal article
Alexander Josiassen; A. George Assaf; Ljubica Knezevic / Impact of CRM Implementation on Hotel Efficiency : Evidence from the Slovenian Hotel Sector.
In: Tourism Economics, Vol. 18, No. 3, 2012, p. 607-616
Conference article
A. George Assaf; Alexander Josiassen; Brian T. Ratchford; Carlos Pestana Barros / Internationalization and Performance of Retail Firms : A Bayesian Dynamic Model.
In: Journal of Retailing, Vol. 88, No. 2, 2012, p. 191-205
Journal article
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