Department of Marketing
- Cross-cultural and international marketing
- Consumer behavior
- Marketing theory and marketing strategy
- Quantitative Modelling
- Service Research
- Tourism and Hospitality Management
Alexander holds a PhD from Melbourne University in Melbourne, Australia. Alexander is Professor, and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark.
His research focuses on consumer/tourist behavior, and on firm strategy and creating competitive advantages. He has published on these topics in the most prestigious international marketing and tourism journals, and he is also the author of one of the leading textbooks on global marketing management.
Alexander’s main teaching interest is also in the area of global marketing management. In terms of supervision, you are welcome to make contact if you are ambitious and looking for a Thesis supervisor.
Global marketing management
Understanding consumer across cultures
Supervises broadly in topics in marketing and tourism, with a focus on academic quality and practical impact. Contact me if you are ambitious and looking for a supervisor.
Assaf, A. G., Josiassen, A., Woo, L., Agbola, F. W., & Tsionas, M. (2017), “Destination characteristics that drive hotel performance: A state-of-the-art global analysis,” Tourism Management.
Kock, F., Josiassen, A., & Assaf, A. G. (2016), “Advancing destination image: The destination content model,” Annals of Tourism Research.
Josiassen, Alexander, Albert Assaf, Linda Woo, and Florian Kock (2016), “The Imagery-Image Model: Revisiting Destination Image,” Journal of Travel Research.
Assaf, Albert, and Alexander Josiassen (2016), “Frontier Analysis: A State of the Art Review and Meta-Analysis,” Journal of Travel Research.
Assaf, Albert, Josiassen, Alexander, and Frank Agbola (2015), “Attracting International Hotels: Locational Factors that Matter Most,” Tourism Management.
Josiassen, Alexander, and A. George Assaf (2013), “Look at Me - I am Flying: The Influence of Social Visibility of Consumption on Tourism Decisions,” Annals of Tourism Research.
Assaf, A. George, Alexander Josiassen, Brian Ratchford, and Carlos Pestana (2012), “Internationalization in Retailing: A Dynamic Bayesian Model,” Journal of Retailing.
Assaf, George A and Alexander Josiassen (2012), “Identifying and Ranking the Determinants of Tourism Performance: A Global Investigation,” Journal of Travel Research.
Josiassen, Alexander (2011), “Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Test in the Netherlands,” Journal of Marketing.
Josiassen, Alexander, A. George Assaf, and Ingo Karpen (2011), “Consumer Ethnocentrism and Willingness to Buy: Analyzing the Role of Three Demographic Consumer Characteristics,” International Marketing Review.
In: 2017 TTRA Conference Proceedings / Tourism Travel and Research Association: Advancing Tourism Research GloballyAtlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2017
In: Tourism Management, Vol. 60, 6.2017, p. 270–279
In: 2016 Global Marketing Conference at Hong Kong Proceedings. ed. /Juran Kim. Changwon : Global Alliance of Marketing & Management Associations 2016, p. 44-48
In: 2016 Global Marketing Conference at Hong Kong Proceedings. ed. /Juran Kim. Changwon : Global Alliance of Marketing & Management Associations 2016, p. 1068-1072
In: Annals of Tourism Research, Vol. 61, 11.2016, p. 28-44
In: Journal of Travel Research, Vol. 55, No. 5, 2016, p. 612-627
In: Tourism Economics, Vol. 22, No. 3, 6.2016, p. 572-592
In: Journal of Travel Research, Vol. 55, No. 6, 2016, p. 789-803
In: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
In: Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University Press 2016
In: Tourism Management, Vol. 47, 4.2015, p. 329-340
In: International Journal of Hospitality Management, Vol. 48, No. Jul., 7.2015, p. 161-166
Paper presented at 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 2015
Paper presented at The 3rd International Conference on Events, 2015
In: International Journal of Hospitality Management, Vol. 44, 1.2015, p. 77-83
Paper presented at The 9th International Conference Business Management and Legal Studies, 2015
In: Strategic Direction, Vol. 30, No. 8, 2014, p. 38-40
In: International Journal of Hospitality Management, Vol. 36, 1.2014, p. 130-136
Paper presented at 2014 Gobal Marketing Conference Singapore, 2014
Abstract from The 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, 2014
In: Journal of Business Research, Vol. 67, No. 6, 6.2014, p. 1249-1256
In: European Journal of Marketing, Vol. 48, No. 7/8, 2014, p. 1395-1412
In: Proceedings of the International Conference on Management, Leadership and Governance . ed. /Vincent Ribiere; Lugkana Worasinchai. Reading : ACAD Conferences Ltd 2013, p. 320-328
In: Annals of Tourism Research, Vol. 40, 1.2013, p. 155-175
In: Journal of Consumer Behaviour, Vol. 12, No. 4, 7.2013, p. 253-266
Paper presented at 2012 Global Marketing Conference at Seoul, 2012
In: International Journal of Hospitality Management, Vol. 31, No. 2, 6.2012, p. 596-600
In: Tourism Management, Vol. 33, No. 2, 2012, p. 317-326
In: International Journal of Hospitality Management, Vol. 31, No. 2, 2012, p. 621-629
In: Journal of Travel Research, Vol. 51, No. 4, 2012, p. 388-399
In: Tourism Economics, Vol. 18, No. 3, The 4th Biennial Conference on Advantages in Tourism Economics, 2012, p. 607-616
In: Journal of Retailing, Vol. 88, No. 2, 2012, p. 191-205
In: Journal of Business Research, Vol. 65, No. 5, 5.2012, p. 617-625
In: Journal of Marketing, Vol. 75, No. 2, 2011, p. 124-140
In: International Marketing Review, Vol. 28, No. 6, 2011, p. 627-646
In: Journal of Economic Studies, Vol. 38, No. 1, 2011, p. 5-16
In: Regional Frontiers of Entrepreneurship Research 2011: Proceedings of the 8th AGSE International Entrepreneurship Research Exchange, Swinburne University of Technology, Melbourne, Australia, 1-4 February, 2011. . ed. /Alex Maritz. Melbourne : Swinburne University of Technology, Melbourne 2011, p. 713-724
Paper presented at The 30th Annual Conference of the Japanese Society for Artificial Intelligence, 2016
8.ed.Harlow : Pearson Education Ltd. 2016, 744 p.