ajmarktg

Department of Marketing

Alexander
Josiassen
Associate professor
,
Centre Director


Room: SOL/C3.25
Tel:
+45 +4538152159
E-mail: aj.marktg@cbs.dk
Publications
2015
A. George Assaf; Alexander Josiassen; Frank Wogbe Agbola / Attracting International Hotels : Locational Factors that Matter Most.
In: Tourism Management, Vol. 47, 4.2015, p. 329-340
Journal article
A. George Assaf; Alexander Josiassen; Anna S. Mattila; Ljubica Knezevic Cvelbar / Does Advertising Spending Improve Sales Performance?
In: International Journal of Hospitality Management, Vol. 48, 25.5.2015, p. 161-166
Journal article
A. George Assaf; Alexander Josiassen / Frontier Analysis : A State-of-the-Art Review and Meta-Analysis.
In: Journal of Travel Research, 17.2.2015
Journal article
A. George Assaf; Alexander Josiassen; Ljubica Knežević Cvelbar; Linda Woo / The Effects of Customer Voice on Hotel Performance
In: International Journal of Hospitality Management, Vol. 44, 1.2015, p. 77-83
Journal article
Alexander Josiassen; Linda Woo; Florian Kock / The Imagery–Image Duality Model : An Integrative Review and Advocating for Improved Delimitation of Concepts.
In: Journal of Travel Research, 5.5.2015
Journal article
2014
Bongkot Phaiboon-Udomkarn; Alexander Josiassen / Attracting Consumers in the Thriving Cosmoceuticals Market : A New Innovation Breakthrough.
In: Strategic Direction, Vol. 30, No. 8, 2014, p. 38-40
Journal article
Alexander Josiassen; A. George Assaf; Ljubica Knezevic Cvelbar / CRM and the Bottom Line : Do All CRM Dimensions Affect Firm Performance?.
In: International Journal of Hospitality Management, Vol. 36, 1.2014, p. 130-136
Journal article
Alexander Josiassen; Bongkot Phaiboon-Udomkarn; Florian Kock / Factors Influencing Consumers Willingness to buy of Vitamin C
Paper presented at 2014 Gobal Marketing Conference Singapore, Singapore. 2014
Paper
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / Financial Service Providers’ Social Responsibility to Develop Broad-scope Trust
Abstract from The 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, Barcelona, Spain. 2014
Conference abstract for conference
A. George Assaf; Alexander Josiassen; David Gillen / Measuring Firm Performance : Bayesian Estimates with Good and Bad Outputs.
In: Journal of Business Research, Vol. 67, No. 6, 6.2014, p. 1249-1256
Journal article
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