ajmarktg

Department of Marketing

Alexander
Josiassen
Associate professor
,
Centre Director


Room: SOL/C3.25
Tel:
+45 38152159
E-mail: aj.marktg@cbs.dk
Publications
2015
A. George Assaf; Alexander Josiassen; Ljubica Knežević Cvelbar; Linda Woo / The Effects of Customer Voice on Hotel Performance
In: International Journal of Hospitality Management, Vol. 44, 1.2015, p. 77-83
Journal article
2014
Alexander Josiassen; Bongkot Phaiboon-Udomkarn / Attracting Consumers in the Thriving Cosmoceuticals Market : A New Innovation Breakthrough.
In: Strategic Direction, Vol. 30, No. 8, 2014, p. 38-40
Journal article
Alexander Josiassen; A. George Assaf; Ljubica Knezevic Cvelbar / CRM and the Bottom Line : Do All CRM Dimensions Affect Firm Performance?.
In: International Journal of Hospitality Management, Vol. 36, 1.2014, p. 130-136
Journal article
Alexander Josiassen; Bongkot Phaiboon-Udomkarn; Florian Kock / Factors Influencing Consumers Willingness to buy of Vitamin C
Paper presented at 2014 Gobal Marketing Conference Singapore, Singapore. 2014
Paper
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / Financial Service Providers’ Social Responsibility to Develop Broad-scope Trust
Abstract from The 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, Barcelona, Spain. 2014
Conference abstract for conference
A. George Assaf; Alexander Josiassen; David Gillen / Measuring Firm Performance : Bayesian Estimates with Good and Bad Outputs.
In: Journal of Business Research, Vol. 67, No. 6, 6.2014, p. 1249-1256
Journal article
Anne-Marie Hede; Romana Garma; Alexander Josiassen; Maree Thyne / Perceived Authenticity of the Visitor Experience in Museums : Conceptualization and Initial Empirical Findings.
In: European Journal of Marketing, Vol. 48, No. 7/8, 2014, p. 1395-1412
Journal article
2013
Anne Veith; Albert Assaf; Alexander Josiassen / Facilitating Value Co-Creation : Gaining a Competitive Advantage Through Differentiation.
In: Proceedings of the International Conference on Management, Leadership and Governance. ed. /Vincent Ribiere; Lugkana Worasinchai. Reading : ACAD Conferences Ltd 2013, p. 320-328
Article in proceedings
Alexander Josiassen; George Assaf / Look at Me - I am Flying : The Influence of Social Visibility of Consumption on Tourism Decisions.
In: Annals of Tourism Research, Vol. 40, 1.2013, p. 155-175
Journal article
Alexander Josiassen; Bryan A. Lukas; Gregory J. Whitwell; A. George Assaf / The Halo Model of Origin Images : Conceptualisation and Initial Empirical Test.
In: Journal of Consumer Behaviour, Vol. 12, No. 4, 7.2013, p. 253-266
Journal article
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