Department of Marketing

Associate professor
Centre Director

Room: SOL/C3.25
E-mail: aj.marktg@cbs.dk
Publications & dissemination
Florian Kock; Alexander Josiassen; A. George Assaf / Advancing Destination Image : The Destination Content Model.
In: Annals of Tourism Research, Vol. 61, 11.2016, p. 28-44
Journal article
A. George Assaf; Alexander Josiassen / Frontier Analysis : A State-of-the-Art Review and Meta-Analysis.
In: Journal of Travel Research, Vol. 55, No. 5, 2016, p. 612-627
Journal article
Albert G. Assaf; Alexander Josiassen; Haemon Oh / Internationalization and Hotel Performance : The Missing Pieces.
In: Tourism Economics, Vol. 22, No. 3, 6.2016, p. 572-592
Journal article
Alexander Josiassen; Linda Woo; Florian Kock / The Imagery–Image Duality Model : An Integrative Review and Advocating for Improved Delimitation of Concepts.
In: Journal of Travel Research, Vol. 55, No. 6, 2016, p. 789-803
Journal article
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction
Paper presented at The 15th International Marketing Trends Conference, 2016
Torben Hansen; Lars Grønholdt; Anne Martensen; Alexander Josiassen / Trust in Customer Satisfaction Formation : A Study of Retail Banking in Two Markets.
Paper presented at 19th QMOD-ICQSS International Conference on Quality and Service Sciences, 2016
A. George Assaf; Alexander Josiassen; Frank Wogbe Agbola / Attracting International Hotels : Locational Factors that Matter Most.
In: Tourism Management, Vol. 47, 4.2015, p. 329-340
Journal article
A. George Assaf; Alexander Josiassen; Anna S. Mattila; Ljubica Knezevic Cvelbar / Does Advertising Spending Improve Sales Performance?
In: International Journal of Hospitality Management, Vol. 48, No. Jul., 7.2015, p. 161-166
Journal article
Marco Dal Sie; Alexander Josiassen / Flying Scared : Investigating Airline Travelers' Choice Criteria.
Paper presented at 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 2015
Alexander Josiassen; Florian Kock; Albert G. Assaf; Linda Woo / Rethinking Destination Image : A Destination Imagery and Image Approach.
Paper presented at The 3rd International Conference on Events, 2015
More results... (total 33 results)
Research Projects