Thrive at Work: Building an Attractive Work Culture
In 2022, nearly 1 million Danes changed jobs, highlighting the shift towards shorter employment tenures. A group of experts representing leaders, HR professionals and employees discuss how businesses can foster stronger employee engagement and well-being.
"Active engagement is a good measure of well-being in a company."
In this video, Maria Krysfeldt Rasmussen and Martin Ove Rasmussen share their best advice for leaders and HR professionals seeking to foster engagement and well-being in their work environments.
How do we create connectivity and well-being in our workplaces?
Danes are switching jobs like never before. The reasons vary, including dissatisfaction with company leadership, new opportunities for growth or changes in career path. Essentially, we are heading in the direction of long-term employment and 25-year work anniversaries being rarities.
This shift creates a new landscape for companies and organisations, which need to be mindful of how they adapt. It is no longer enough to focus solely on attracting talent - creating workplaces and cultures that promote engagement and well-being is just as crucial.
At an event organised by CBS Executive Education, keynote speaker Maria Krysfeldt Rasmussen and a panel featuring Naima Yasin, Julie Hollegaard and Martin Ove Rasmussen explored engagement and well-being, discussing topics such as psychological safety and the importance of autonomy and flexibility in the workplace.
Meet the speakers
Maria Krysfeldt Rasmussen
Partner at Hird Consulting & External Lecturer at CBS
Maria has more than ten years of experience in building, developing and researching strong human foundations and even stronger corporate cultures.
With her extensive knowledge in HR, recruitment and organisational transformation, as well as her role as a partner at Hird Consulting, she currently helps Nordic SMEs, startups and scale-ups recruit the right talents to grow their businesses.
Naima Yasin
Head of Secretariat at SAGA DK
Naima is Head of Secretariat at SAGA DK, a non-partisan youth movement with over 2,200 members that works to promote youth issues free from party politics.
Additionally, she is one half of the popular and award-winning podcast A Seat At The Table.
Julie Hollegaard
Chief People & Culture Officer at Visma DataLøn
Over the past 10 years, Julie has worked in HR at various companies such as IBM, DXC and Nordea. For the past 4 years, she has led the People & Culture department at one of Visma's many companies in Denmark.
She particularly focuses on creating a company culture that accommodates the whole person, based on principles such as authenticity, curiosity and transparency.
Martin Ove Rasmussen
CEO at FRIDAY
Martin brings 35 years of experience as a leader in the agency industry, including 25 years as a CEO, and has recently taken on the leadership role at the communications agency FRIDAY.
Martin has always led with a focus on a triple bottom line, where success is built on the development of people, relationships and business – in that order. And he claims to have the evidence to prove that it works!
These insights were shared at a CBS Executive Education event
Explore our offering of events here
Keep reading
When CEOs cry – Psychological safety and emotional leadership
Emotions have taken over working life, and CEOs today must take into account the vulnerability of employees. But research shows that the requirement to be…
Future leadership is calling for These Competencies
What does the leadership of the future look like? The CBS Leadership Think Tank provides a suggestion with four key sets of competencies that can create robust…
Explainer: DEI
Is the future of DEI in Europe and globally truly being threatened by Trump and his second presidency? Hear Dr. Poornima Luthra's take in this explainer.
Your gateway to more knowledge
Did you find this content interesting? Sign up for our newsletter and gain access to more of our research findings and events.
With the world’s grand challenges awaiting us, we need to continuously evolve, gain new knowledge and insights, and upskill.
Dive into a world of knowledge by signing up below. You will get:
- Personal event invitations
- Pertinent research-based insights on business and society
- Information about the next intakes of our Executive Education programmes and courses
Keep learning
Master of Management Development
Uddannelsen er for dig, der ønsker 100 procent fokus på at udvikle dit personlige og faglige lederskab til at skabe innovative og holdbare forandringer i din…
Executive MBA
CBS EMBA’s unique programme design and real-world applicability provides the platform for you to navigate a turbulent global business environment and become a…
HD2 Organisation og ledelse
Få et uvurderligt udgangspunkt for at løfte dit faglige niveau og bliv nøglespillere i at lede udviklingen af nutidens og fremtidens organisationer.
Master of Business Development
Executive degree for those passionate about creating new, innovative solutions and want to take responsibility for elevating and developing the business – for those who want more.